Bruno Mars Dominates Streams: 'I Just Might' Fuels Catalog Surge by 75%

Published 1 hour ago4 minute read
Precious Eseaye
Precious Eseaye
Bruno Mars Dominates Streams: 'I Just Might' Fuels Catalog Surge by 75%

Billboard Pro's Trending Up newsletter provides an insightful look into the dynamic shifts and burgeoning trends capturing the music industry's attention, highlighting songs, artists, and curiosities that are rapidly gaining traction. From unexpected surges to long-awaited comebacks, this week's edition spotlights Bruno Mars' significant return, Fetty Wap's post-prison catalog explosion, and ATL rapper PLUTO's latest viral sensation.

Bruno Mars has emphatically dispelled any doubts regarding his commercial appeal, which many questioned given the decade since his last solo album. His new single, “I Just Might,” released last Friday, January 9, has already become a monumental success on streaming platforms. In its initial four days of availability, from January 9-12, “I Just Might” amassed an impressive 13.73 million U.S. on-demand streams, according to Luminate. This strong performance positions the track for a major debut on next week's Hot 100, marking it as one of the first new streaming smashes of 2026. The single serves as a precursor to Mars’ highly anticipated upcoming album, *The Romantic*, which is slated for release on February 27. Beyond the new single, “I Just Might” has also spurred a remarkable resurgence across Mars’ extensive discography. During the same January 9-12 period, his catalog (excluding the new single) collectively earned 50.87 million total streams, representing a substantial 75% increase from the 29 million streams recorded in the preceding four-day period of January 2-5. Fans, eagerly awaiting *The Romantic*, are clearly revisiting his impressive collection of hits, including his nine career Billboard Hot 100 chart-toppers.

In a significant development for the hip-hop community, New Jersey rapper Fetty Wap secured an early release from prison last Thursday, January 8, as confirmed by Billboard and his representatives. His homecoming, occurring 11 months ahead of schedule after serving over three years on federal drug charges, immediately sparked a massive celebratory wave among his fanbase and devotees of mid-2010s music. This widespread enthusiasm translated directly into a phenomenal surge in streaming activity across his catalog. According to Luminate, Fetty Wap’s discography witnessed an explosive nearly 125% increase in streams following the news. In the four-day window from January 9-12, his catalog generated 11.8 million official on-demand U.S. streams, a sharp rise from the 5.2 million streams accumulated during the prior January 2-5 period. The undeniable centerpiece of this resurgence is “Trap Queen,” the modern classic that propelled Fetty Wap into mainstream stardom a decade ago. During the January 9-12 period, “Trap Queen” alone logged 3.2 million official streams, marking a 99% jump from the 1.62 million streams it garnered in the preceding week. Having previously achieved multiple Hot 100 top 10 hits in 2015 with tracks like “679” and “My Way,” Fetty Wap now stands poised to potentially add new entries to his collection of chart successes.

Meanwhile, ATL rapper PLUTO has kicked off 2026 with another viral sensation, building on her success from 2025 when her collaboration with YK Niece, “Whim Whamiee,” became one of the year’s first new hip-hop hits. Her latest triumph comes from a remix of fellow ATL female rapper Taffy’s breakout track, “Feeling on My Body,” which has utterly dominated TikTok through a series of popular dance trends. A partnered dance trend, conceptualized by users @1waykj and @1.waykai and launched on January 5, has already garnered over 1.7 million views, propelling its accompanying unofficial “Feeling” TikTok sound past 57,300 posts. Simultaneously, an unaffiliated solo dance debuted by user @zolodoloo on January 4 in a clip has amassed over 1.6 million views, contributing to its associated unofficial TikTok sound reaching 30,300 posts. The widespread appeal of these trends has even extended to celebrity couples, including LoveIsland USA’s Serena Page and Kordell Beckham. Cumulatively, all official and unofficial “Feeling” TikTok sounds are featured in over 113,800 combined posts. This viral momentum has directly translated into a remarkable boost in streaming for “Feeling on My Body,” which, according to Luminate, surged over 174% to 817,000 official on-demand U.S. streams in the January 9-12 period, a significant leap from the 298,000 streams it collected during January 2-5. With this new hit showing no signs of slowing down, PLUTO has clearly made an impressive start to 2026.

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