Strategy, formerly known as MicroStrategy, has cemented its position as a prominent corporate holder of Bitcoin, largely driven by the unwavering conviction of its founder and executive chairman, Michael Saylor. Saylor is a vocal Bitcoin evangelist, whose philosophy of "Bitcoin Forever" underpins the company's aggressive and continuous accumulation strategy. This commitment means Strategy consistently acquires significant amounts of BTC, often on dips and highs, reinforcing its long-term investment approach.

Recent disclosures from Michael Saylor confirm Strategy's continued dedication, revealing an additional purchase of 430 BTC. This acquisition involved approximately $51.4 million, with an average price of $119,666 per Bitcoin. This latest move brings Strategy's total Bitcoin holdings to an impressive 629,376 BTC. The overall cost of these holdings stands at an estimated $46.15 billion, with an average acquisition price of $73,320 per Bitcoin.

As of August 17, 2025, Strategy reported a Year-to-Date (YTD) gain of 25.1% for 2025, demonstrating substantial profitability despite recent market downturns and solidifying the success of its accumulation strategy, which began in 2020. The total value of Strategy's holdings was reported to be around $70.62 billion, and at times, up to $75.15 billion, even with the price of Bitcoin fluctuating around the $111,000 to $115,000 range.

Photo Credit: CryptoRank

Despite its financial success, Strategy's business model has attracted scrutiny and controversy. David Schwartz, Chief Technology Officer at Ripple, openly stated that it is "not controversial" to characterize Strategy as "essentially a leveraged Bitcoin bet," warning of potential significant losses if Bitcoin's price were to plunge. This commentary arose amidst a notable incident involvingNick O’Neill, co-founder of BoDoggos Entertainment. O'Neill, who had previously issued sharp criticisms of Strategy, later published a "clarification" video that appeared to be a forced retraction.

In this video, he read a statement that included phrases like "MicroStrategy is not a Ponzi scheme" and "Michael J. Saylor is legally and officially a good person." The abrupt reversal led many on social media, including Schwartz, to believe O'Neill had been coerced, possibly by Strategy's lawyers, suggesting his original criticisms reflected his genuine opinions. Schwartz further emphasized that he believes O'Neill was "coerced" into making the video, stating that companies "should not make people afraid to share their honest opinions of them."

Michael Saylor frequently leverages his presence on the X social media platform to propagate his pro-Bitcoin views, often employing AI-generated images with symbolic captions such as "Bitcoin Forever" or "₿eyond the Horizon," which allude to future price surges and new all-time highs. He also highlights Bitcoin's foundational characteristic: its finite supply. Saylor's messages often contrast Bitcoin's hard cap of 21 million coins with the seemingly infinite printing of fiat currencies by institutions like the Federal Reserve.

Photo Credit: U.Today

With 19,908,015 Bitcoins already mined, and estimates placing the mining of the final block in 2104, this scarcity is a core tenet for Bitcoin maximalists. Saylor's online activity, including calling himself "Mr. Orange" in a nod to a famous film and declaring "Bitcoin is on sale" accompanied by charts of Strategy's purchases, frequently precedes further acquisitions, indicating his unwavering commitment and the company's consistent strategy to acquire more of the digital asset.

As of August 2025, Bitcoin experienced several all-time highs, with the most recent reaching $124,457 on August 14. Despite market fluctuations, Strategy remains committed to its acquisition strategy, supported by various types of securities (MSTR, STRC, STRK, STRF, STRD) issued to fund its regular Bitcoin purchases. This positions Strategy as the largest Bitcoin treasury company, second only to BlackRock's iShares spot Bitcoin ETF IBIT in terms of total holdings. The firm's proactive approach to acquiring BTC, irrespective of market sentiment or price movements, underscores its belief in Bitcoin's long-term value and its continuous efforts to expand its digital asset treasury.