Billboard Pro’s Trending Up newsletter has highlighted significant shifts in music industry attention, particularly following Super Bowl LX, which led to substantial gains in streaming and sales for several halftime and pregame performers. Additionally, fans paid tribute to a prominent rock hitmaker of the early 2000s upon his untimely passing, driving a resurgence in his band's catalog.

The "Benito Bowl" proved to be a massive draw, generating remarkable numbers, especially for its headliner, Bad Bunny. On February 9, the day after Super Bowl LX, Bad Bunny’s catalog garnered an impressive 98 million official on-demand U.S. streams, nearly reaching his all-time biggest streaming day. The Puerto Rican superstar, a recent Grammy winner for Album of the Year, prominently featured tracks from his Billboard 200-topping Debí Tirar Más Fotos LP, alongside earlier hits like "Monaco" and "Tití Me Preguntó." Apple further amplified his performance by releasing his entire 13-minute set as an audio track, included on an EP that also featured live pre-game recordings from Coco Jones, Charlie Puth, and Brandi Carlile. The audio of Bad Bunny’s halftime performance alone pulled in 285,000 official on-demand U.S. streams and sold 858 U.S. digital downloads on February 9.

Bad Bunny's halftime takeover also featured two notable special guests, Lady Gaga and Ricky Martin, both of whom experienced significant streaming increases. Lady Gaga performed a salsa rendition of "Die with a Smile," accumulating 2.46 million official on-demand U.S. streams across February 8-9, a 17% increase from the 2.1 million streams it registered the week prior (February 1-2). This Billboard Hot 100-topping Bruno Mars duet also saw a 165% jump in U.S. digital downloads, selling 1,240 copies during the same period. Ricky Martin, a dominant Latin crossover sensation of the '90s, delivered an impassioned rendition of "Lo Que Le Pasó a Hawaii." His catalog earned 1.2 million official on-demand U.S. streams after the Super Bowl (February 8-9), marking a 58% leap from the 790,000 streams collected the week before (February 1-2). Furthermore, his discography sold 429 U.S. digital downloads, an increase of 487%.

The pre-game performances at Super Bowl LX also created catalog bumps for several artists. Bay Area local heroes Green Day performed a trio of anthems from their blockbuster 2004 rock opera American Idiot. The album’s title track was the biggest gainer, rising to nearly 1.3 million official on-demand U.S. streams over February 8-9, a 78% increase from the previous week. "Boulevard of Broken Dreams" climbed 46% to 623,000 streams, while "Holiday" was up 53% to 556,000. These three songs collectively accounted for over 3,000 digital song sales over the two-day period, a 924% increase. Overall, Green Day’s total catalog experienced a 42% rise in streams, reaching over 9.3 million, and a 561% increase in song sales, totaling nearly 6,100.

Beyond Green Day, other pre-game performers also saw substantial catalog gains. Brandi Carlile, who performed "God Bless America," witnessed her catalog streams rise by 23% to 1.1 million and song sales by 274% to just over 500. Charlie Puth’s discography showed a 25% increase in streams, exceeding 2.9 million, and a 529% boost in song sales, surpassing 1,000.

In a somber note, the premature passing of Brad Arnold, the distinctive voice of 3 Doors Down, led fans to revisit his band's extensive catalog. Arnold, who scored five No. 1 hits on Mainstream Rock airplay and five top 20 hits on the Hot 100 in the early 2000s, passed away on Saturday, February 7, at 47 years old, after being diagnosed with kidney cancer in 2025, prior to a scheduled summer tour. His death prompted a significant surge in activity on DSPs and digital retailers for 3 Doors Down's biggest hits.

The band's mourning-ready track "Here Without You" received the largest bump, achieving nearly 2.9 million official on-demand streams and 4,400 digital song sales over the three-day period following Arnold’s death (February 7-9), representing respective gains of 207% and 3,887%. Their breakout hit "Kryptonite" also saw huge gains, up 112% to 3.3 million streams and 3,833% to 3,600 song sales. Similarly, the power ballad "When I’m Gone" increased by 167% to 2.3 million streams and 5,176% to 3,300 song sales. In total, 3 Doors Down’s catalog amassed nearly 17.5 million streams and close to 20,000 song sales over that three-day period, reflecting remarkable gains of 236% and 4,903% respectively.