Bad Bunny's triumphant and joyful halftime show at Super Bowl LX played a pivotal role in pushing the event to achieve the highest peak viewership in U.S. TV history. While his performance, which was notably almost entirely in Spanish, did not dethrone Kendrick Lamar's as the most-watched halftime ever, it still commanded an estimated 128.2 million viewers. This impressive figure positions it as the fourth most-watched halftime show in Super Bowl history, following closely behind Kendrick Lamar's 2023 show (133.5 million viewers), Michael Jackson's iconic 1993 set (133.4 million viewers), and Usher's 2024 performance (129.3 million).

Beyond the halftime spectacle, Super Bowl LX itself established multiple new records. The second half of the game, during which the Seahawks expanded their 6-0 halftime lead into a decisive 29-13 blowout, was watched by an unprecedented 137.8 million viewers. This particular segment set a new all-time media record for the highest peak viewership in U.S. television history. Overall, Nielsen data revealed that Sunday’s game secured its place as the second most-watched Super Bowl ever, trailing only last year’s event which drew 127.7 million viewers. Furthermore, the broadcast became the most-watched show in the entire history of NBCUniversal, underscoring its immense reach and popularity.

Bad Bunny's performance, featuring appearances from guests Lady Gaga and Ricky Martin, carried significant cultural weight. Despite drawing ire from some conservative figures, including President Trump, many interpreted the set as a profound gesture aimed at fostering love and understanding during a turbulent period in U.S. history. The show eloquently honored his Puerto Rican roots and culminated with the artist exclaiming “God Bless America!” while listing countries in the Americas, and holding up a football bearing the message “Together we are America.”

The global magnitude of Bad Bunny's stardom was unmistakably highlighted by the record-breaking success of the Telemundo broadcast. This Spanish-language coverage averaged 3.3 million viewers, marking it as the most-watched Super Bowl in the history of U.S. Spanish-language networks. During the halftime show, Telemundo's viewership peaked at an average of 4.8 million viewers, thereby establishing a new record for the most-watched Super Bowl halftime show in Spanish-language history.

Social media engagement further corroborated Bad Bunny’s global dominance. Total social consumption — encompassing contributions from fans, official platforms, broadcast partners, and influencers — skyrocketed to a record-setting four billion views within the initial 24 hours, representing a remarkable 137% increase year-over-year. Notably, more than half (55%) of all NFL social views originated from international markets. In stark contrast, Turning Point USA’s