SHE100: The Woman Who Turned Her Fintech Frustration Into a Platform 3,000+ Builders Now Rely On
African fintech has plenty of founders and big ideas. What it's missing is structure, a central place where builders can actually find the local knowledge they need to do their jobs.
Elizabeth Ajao is working on that.
Her background doesn't follow a straight line. She's moved through science, finance, journalism, and product management. But look closely, and there's one thing connecting all of it; she gravitates toward making complex things simpler and helping other people build better.
That drive led her to co-found Builders in Fintech, a growing knowledge hub for fintech professionals across Africa.
Her Career Didn't Go to Plan, And That's Fine
Elizabeth graduated in March 2020 from Obafemi Awolowo University with a degree in Botany. She already knew she wasn't going to use it. Since her third year of university, she had been quietly preparing for a career in finance instead.
She'd done the smart thing; she secured an internship at Sterling Bank's corporate finance division before even leaving school. Then COVID hit. Lockdowns started. The internship never happened.
After weeks of searching, she landed a product operations internship at SmartTeller, a digital banking platform. It didn't feel significant at the time, but looking back, that was her first real entry into tech, even if she didn't realise it then.
She Wrote About the Industry Before She Built in It
After SmartTeller, Elizabeth moved into tech journalism, not out of passion, but practicality. She needed income and writing was something she could do.
She joined WeeTracker, a Pan-African research and media company, in October 2020. In three months, she published around 30 stories covering startups, funding trends, and policy changes across the continent, including venture activity in Francophone Africa and the phase-out of cheque usage in South Africa.
It was a short stint, but it opened her eyes to the ecosystem in a way that working inside it hadn't. Covering that many companies and startups in quick succession gave her a wide-angle view of where African tech was heading.
But watching from the outside created its own pressure. Writing about builders made her want to become one.
Getting Into Product Management Wasn't Instant
Product management was on her radar, but the path in wasn't obvious. In 2021, she took a product operations internship at VFD Microfinance Bank to get hands-on exposure.
That led to a two-year stint at Enyata, a software development agency, where she worked as a project manager building digital products for companies like Mdaas Global and Prestmit.
That's where something clicked. Building fintech products specifically brought a kind of satisfaction that other work hadn't, and from that point, her focus narrowed.
Getting back into fintech full-time wasn't easy though. She spent seven months job hunting before joining Polaris Bank in 2023 as Product Manager for Payments, working on the VULTe 3.0 app.
That role surfaced a problem she hadn't been able to name until then. There was no central place to find the kind of practical, local knowledge needed to build fintech products in Africa.
Teams were figuring things out in isolation, duplicating effort, and starting from scratch on problems others had already solved.
So She Built What Was Missing
That frustration became Builders in Fintech, a platform she co-founded with Betty Bada and launched in June 2025.
The idea is simple: create an open resource hub where fintech professionals in Africa can find useful, practical knowledge. Not generic global content, but material that actually applies to the realities of building here.
The platform already has around 3,000 community members and over 10,000 readers since launching. One of its core features is a fintech glossary that breaks down technical terms in plain language.
Anyone can submit terms and resources, which are reviewed before going live. The goal isn't for Ajao and her co-founder to position themselves as the experts; it's to build something collectively, where the community contributes the knowledge and everyone benefits from it.
The platform runs on a small volunteer team and currently operates as a non-profit, with plans for newsletters, sponsorships, and company spotlights to keep it going long-term. The five-year target is clear: become the go-to platform whenever someone needs clarity about building fintech in Africa.
Why Her Story Is Worth Paying Attention To
Ajao isn't chasing visibility. She's building something foundational, a knowledge layer that makes it easier for the next wave of African fintech builders to do their jobs.
Her path was messy and nonlinear. A pandemic derailed her original plan. She wrote about the industry before she worked in it. She spent months job hunting for roles she was qualified for. None of it was clean or fast.
But she kept moving toward the problem that mattered most to her, and eventually built something around it.
In an industry that tends to reward noise, that kind of quiet, focused execution stands out.
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