OpenAI Chief Executive Officer Sam Altman has declared a “code red” situation, an internal memo revealed, as the company faces intense competition from Google Gemini. This mirrors the challenge Google’s Sundar Pichai encountered from ChatGPT three years prior. Altman informed employees that OpenAI must now reallocate its resources to significantly enhance ChatGPT, given the formidable comeback of Google’s Gemini 3, which threatens rival AI models like Anthropic and Meta.

As part of this critical “Code Red” initiative, OpenAI will postpone other projects, including those related to advertising and autonomous systems. Altman urged a “surge” effort to improve ChatGPT, emphasizing that the company is at a “critical time for ChatGPT.” This decisive move follows a sweeping one-day rollout by Google two weeks earlier, which saw Gemini 3 released to billions of users across its platforms, quickly gaining substantial popularity.

Monday’s memo represents OpenAI’s clearest acknowledgment of the mounting pressure from competitors who have rapidly closed the gap in the AI race. Gemini 3’s release, in particular, proved to be a significant challenge, as the new AI model not only surpassed ChatGPT on industry benchmark tests but also boosted Google’s stock. This competitive trend has been evident since August, when Google introduced its AI image generator, Nano Banana, contributing to a substantial increase in its monthly active users from 450 million in July to 650 million in October. In contrast, OpenAI recently reported ChatGPT having 800 million weekly users.

OpenAI faces inherent disadvantages compared to tech giants like Google, primarily its current lack of profitability. Furthermore, the company has been under increased scrutiny regarding ChatGPT’s safety and is actively seeking ways to make the chatbot more engaging. Gemini 3, meanwhile, has made a global impact, particularly with its advanced capability to generate hyper-realistic images.

To address these challenges, the Slack memo from Sam Altman outlined OpenAI’s plans to improve ChatGPT’s features, aiming for a more customized user experience. Altman also prioritized enhancing the model’s behavior and image generation capabilities. To accelerate these improvements, Altman has encouraged temporary team transfers and scheduled daily calls with the teams responsible for this critical work, as reported by The Wall Street Journal. Nick Turley, OpenAI’s head of ChatGPT, reinforced this focus on the chatbot in an X post, stating the company’s objective is “to keep making ChatGPT more capable, continue growing, and expand access around the world — while making it feel even more intuitive and personal.” The memo also referenced an earlier, less severe “Code Orange” alarm that was sounded to improve ChatGPT.