Consumr.ai, supported by ProfitWheel, recently announced that several prominent Indian brands have adopted its AI Twins technology. These brands include Kapiva, Aditya Birla Capital, and Rustomjee, signaling a growing interest in advanced AI-driven marketing solutions within the Indian market.

The AI Twins platform is designed to create privacy-compliant digital replicas of ideal customers. These “AI Twins” are built using real-time behavioral data, offering brands what consumr.ai claims is a more accurate and dynamic alternative to traditional marketing research methods. Instead of relying on potentially outdated or biased information from focus groups or surveys, AI Twins analyzes actual consumer behavior as it unfolds.

Vivek Bhargava, Co-founder of consumr.ai, emphasized the significance of this technology for the Indian market. He stated, "India is one of the most complex and high-potential consumer markets in the world. With AI Twins, we're giving marketers a powerful edge—access to real-time, behavior-led intelligence that makes every decision sharper and more scalable."

The platform's analysis encompasses a wide range of online activities, including search trends, content engagement, and social media activity. By monitoring these behaviors, AI Twins aims to provide companies with the data needed to make informed decisions across various marketing functions. These functions include media planning, creative development, precise targeting, and the development of effective product strategies.

Unlike conventional marketing research that often relies on probabilistic assumptions, AI Twins purports to offer deterministic insights. This means the technology strives to provide concrete, evidence-based understandings of consumer behavior, rather than relying on guesswork or generalizations. This shift towards data-driven approaches, prioritizing observed behaviors over stated preferences, represents a significant evolution in Indian marketing practices. By providing greater precision and effectiveness, AI Twins promises to enhance the overall impact of marketing activities for its users.

The industries poised to benefit most from AI Twins are varied, with retail, health & wellness, real estate and finance all standing to gain valuable insights into consumer behavior and preferences through the use of the platform.