Consumr.ai

, backed by ProfitWheel, has announced that Indian brands including Kapiva, Aditya Birla Capital, and Rustomjee have adopted the company's

AI Twins technology

by consumr.ai. The AI Twins platform claims to create privacy-compliant

digital replicas of ideal customers

based on real-time behavioral data, offering brands a more accurate alternative to traditional marketing research methods.
"India is one of the most complex and high-potential consumer markets in the world. With AI Twins, we're giving marketers a powerful edge—access to real-time, behavior-led intelligence that makes every decision sharper and more scalable," said Vivek Bhargava, Co-founder of consumr.ai.
Unlike conventional approaches that rely on focus groups or surveys, AI Twins claims to analyses actual consumer behavior through search trends, content engagement, and social activity. This allows companies to make data-driven decisions across media planning, creative development, targeting, and product strategies.

The adoption of AI Twins is said to represent a broader shift in Indian marketing practices toward data-driven approaches that prioritize observed behaviors over claimed preferences. By providing deterministic insights rather than probabilistic assumptions, the technology promises to deliver greater precision and effectiveness across marketing activities.