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Kapiva, Aditya Birla Capital, and Rustomjee adopt AI Twins by consumr.ai

Published 3 weeks ago2 minute read

Indian marketers today face a fast-moving, multi-platform consumer landscape where traditional personas and surveys fall short. AI Twins by consumr.ai solves this with real-time, privacy-safe digital replicas of ideal customers—built from observed behavior like search trends, content engagement, and social activity.

These dynamic profiles help brands make sharper decisions across media, creative, targeting, and product development—turning live behavioral data into marketing precision at scale.

Unlike legacy research methods that rely on focus groups or surveys—often slow, costly, and biased—AI Twins delivers deterministic, observation-based insights instantly. This enables brands to ground every business decision in what consumers are actually doing, not just what they claim—putting real behavior, not assumptions, at the heart of strategy.

said, “India is one of the most complex and high-potential consumer markets in the world. With AI Twins, we’re giving marketers a powerful edge—access to real-time, behavior-led intelligence that makes every decision sharper and more scalable.”

said , “That one insight helped us rethink our category strategy and unlock an entirely new growth lever.”

said, “AI Twins helped us move beyond probabilistic targeting to a level of accuracy we hadn’t seen before.”

said , “Excited to partner with consumr.ai as we take our digital marketing efforts to the next level at Rustomjee. Combined with Vivek’s extensive cross sectoral experience and the platform’s sharp consumer intelligence capabilities, we’re looking forward to unlocking new possibilities in how we plan, personalize, and perform across the funnel. The future of marketing is insight-led, and we’re glad to be on this journey together.”

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