Consumr.ai, supported by ProfitWheel, has announced the adoption of its AI Twins technology by several prominent Indian brands, including Kapiva, Aditya Birla Capital, and Rustomjee. The AI Twins platform is designed to create privacy-compliant digital replicas of ideal customers using real-time behavioral data. This approach offers brands a potentially more accurate and dynamic alternative to traditional marketing research methods.

Vivek Bhargava, Co-founder of consumr.ai, stated, "India is one of the most complex and high-potential consumer markets in the world. With AI Twins, we're giving marketers a powerful edge—access to real-time, behavior-led intelligence that makes every decision sharper and more scalable."

The AI Twins platform differentiates itself from conventional methods like focus groups and surveys by analyzing actual consumer behavior through various digital signals. These include search trends, content engagement, and social media activity. By leveraging this real-time data, companies aim to make more informed decisions across several key areas:

The adoption of AI Twins signals a shift in Indian marketing practices toward data-driven methodologies. The technology promises to deliver greater precision and effectiveness across marketing activities by focusing on observed behaviors rather than relying on claimed preferences. This offers deterministic insights compared to the probabilistic assumptions of traditional methods.