How a ₦10 Million GTBank Loan Turned Banke Kuku Into a Global Fashion Brand

Published 1 hour ago6 minute read
Owobu Maureen
Owobu Maureen
How a ₦10 Million GTBank Loan Turned Banke Kuku Into a Global Fashion Brand

Few names in Nigerian fashion carry the same weight and recognition as Banke Kuku. Known for her signature printed silks, kaftans, mesh dresses, loungewear, and two-piece sets, Kuku has transformed from a UK-trained textile designer into a globally recognized fashion entrepreneur.

Her creations have been worn by high-profile figures including Michelle Obama, Gabrielle Union, Tiwa Savage, Kelis, and Catt Sadler, cementing her place as a designer who bridges African heritage and contemporary luxury.

Her journey is a story of creative talent, strategic decisions, and the catalytic power of timely financial support, a journey that began with a modest ₦10 million loan from GTBank and evolved into a fashion empire celebrated worldwide.

Early Life and Education: From Knitting at Five to Central Saint Martins

Banke Kuku was born in Nigeria in the 1980s to a family that valued creativity and education. Her mother, an attorney, taught her to knit at the age of five, planting the seeds for what would become a lifelong engagement with fabrics, patterns, and design.

At eight, her family relocated to London, exposing her to global fashion and diverse cultural influences early in life.

She attended boarding schools in Kent, where her artistic inclinations continued to develop alongside academic pursuits.

Kuku went on to study at Central Saint Martins College of Art and Design and later at Chelsea College of Arts, specializing in printed and woven textiles. At Chelsea, she studied under notable mentors, including Duro Olowu, whose guidance helped shape her understanding of color, pattern, and cultural storytelling through fashion.

Beyond technical skill, Kuku also strengthened her entrepreneurial foundation with a business course through The Prince’s Trust, equipping her with the knowledge to navigate the commercial aspects of fashion design.

Career Beginnings: From UK Textiles to Lagos Fashion

Kuku began her career as a freelance textile designer in the UK, primarily creating fabrics for interior design and home furnishings. Her designs were known for their vibrant prints and intricate motifs, which resonated with clients looking for luxury home textiles. In 2011, she officially launched her eponymous label, Banke Kuku Textiles, establishing a studio in London.

While her textile work gained recognition, Kuku noticed a growing interest in garments made from her signature prints. By 2016, she relocated back to Nigeria, and got married to Olusola Lawson.

Clients expressed curiosity about wearable items, which inspired her to explore ready-to-wear collections, including loungewear, pajamas, and kaftans.

In November 2019, she opened a storefront in Ikoyi, Lagos, providing a physical space for her growing clientele.

Her designs immediately attracted attention for combining African craftsmanship with contemporary luxury, blending Nigerian textile traditions with global fashion trends.

The ₦10 Million GTBank Loan: Fueling a Global Dream

Entrepreneurs often cite funding as the most significant barrier to growth, and Kuku’s journey was no exception. Before fintech loan apps became widespread, she accessed a ₦10 million quick loan from GTBank through their *737# service.

The loan came in two tranches of ₦5 million each and enabled her to purchase substantial inventory, invest in quality production, and scale her operations efficiently.

Kuku credits this funding as a pivotal moment in her career. It allowed her to build the infrastructure necessary to expand from textile designs to ready-to-wear clothing, turning her London-trained skills into a business capable of attracting international attention.

She also received support from family members, underscoring the combination of personal investment, financial tools, and talent required to launch a globally competitive brand.

Unlike many fashion labels that outsource production to China or other overseas markets, Kuku insists that every fabric, thread, and garment is made locally in Nigeria.

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This approach positions her as a true ambassador of Nigerian craftsmanship, exporting the country’s artistry and culture to the world.

Her commitment to quality extends beyond materials. She emphasizes staff training to ensure every garment meets high standards. “Rushing work reduces quality,” she has said in an interview with Afropolitan podcast, highlighting a philosophy where excellence takes precedence over speed, even in a market where fast fashion often dominates.

This dedication has distinguished her brand as mid-luxury, sold primarily in dollars to international clients, and positions Kuku as a designer who does not compromise artistry for volume.

Pivoting Through the Pandemic: Online Sales and Expansion

The COVID-19 pandemic in March 2020 forced the closure of Kuku’s Lagos storefront. For many businesses, this period was a crisis, but Kuku leveraged it as an opportunity to innovate.

She launched her online store, photographed her collections within 24 hours, and tapped into international markets that were eager for her distinctive designs.

Post-pandemic, she expanded her collections to include daywear, evening wear, menswear, childrenswear, and resort wear, reflecting a strategic diversification that allowed her brand to grow in multiple segments.

Her debut at Lagos Fashion Week in 2021 marked her emergence as a major force in Nigerian fashion, and her 2022 collaboration with Gabrielle Union further amplified her global recognition, attracting thousands of new visitors to her website.

Notable Collaborations and Recognition

Kuku’s work has been recognized both in Africa and abroad:

  • Gabrielle Union Capsule Collection (2022): A six-piece line showcasing Kuku’s signature prints.

  • The Great British Sewing Bee (2023): Guest judge, evaluating designs that incorporated adire, batakari, and boubou fabrics.

  • ThisDay Style (September 2023): Cover feature highlighting her creative philosophy and impact on African fashion.

  • Her designs have been worn by globally recognized figures including Michelle Obama, Tiwa Savage, Kelis, and Catt Sadler, cementing her reputation as a designer whose reach extends far beyond Nigeria.

Conclusion: From ₦10 Million to a Global Fashion Narrative

Banke Kuku’s trajectory demonstrates that vision, education, and strategic funding can turn a local brand into a global contender. A relatively small GTBank loan enabled her to scale operations, while her commitment to excellence and cultural authenticity has driven her international success.

Her story offers inspiration for emerging Nigerian entrepreneurs: a reminder that with the right combination of talent, investment, and adaptability, it is possible to transform local craft into a world-class brand.

From knitting lessons at age five to dressing some of the world’s most influential figures, Banke Kuku exemplifies what it means to export Nigerian culture through fashion, one silk, kaftan, and mesh dress at a time.

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