The Golden Morn Golden Hunt campaign reached its exciting conclusion with the Grand Finale held on Friday, April 24, 2026, at Nestlé Nigeria’s Head Office in Ilupeju, Lagos. What commenced as a straightforward nationwide promotion rapidly evolved into a significant movement, successfully rewarding everyday Nigerians across the entire country. Launched in January 2026, the Golden Hunt was built upon a simple and accessible entry mechanism: participants were required to purchase a promo pack, locate a unique code, dial it in, and then stand a chance to win. This user-friendly approach fostered widespread participation, resulting in over 200,000 entries and more than 16,000 winners across numerous draws.

At the heart of the campaign’s success was Ejiofor Akujieze, a small-scale grocery seller from Plateau State, who emerged as the recipient of the coveted ₦5 million grand prize. His victory was further distinguished by a heartfelt follow-up visit from the Golden Morn team to his home, aimed at celebrating the win with him and his family. This memorable moment transformed into a joyous gathering, filled with cheers, laughter, and emotional reactions as loved ones came together to share in the life-changing news. It served as a powerful reminder that, beyond the valuable prizes, the campaign generated tangible and positive impact within real homes across Nigeria.

Beyond the primary grand prize, the campaign offered a variety of other rewards. Winners received cash prizes ranging from ₦10,000 to ₦1 million, in addition to valuable items such as smartphones, laptops, home appliances, and airtime credits. Speaking about the campaign, Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, emphasized that Golden Morn has consistently been an integral part of daily Nigerian life. The Golden Hunt was specifically designed to provide both loyal and new consumers with a rewarding and easily accessible experience. By strategically linking participation to smaller, more affordable pack sizes, the campaign ensured broad inclusivity, enabling a wider demographic of Nigerians to take part without encountering financial strain. This inclusive methodology was a key factor in achieving the campaign’s extensive reach and ultimate success.

As the Golden Hunt concludes, it leaves behind a legacy of thousands of winners and conveys one clear, resonant message: sometimes, even simple daily moments, like breakfast, possess the potential to lead to truly life-changing experiences.