Ink Eze, the visionary founder of AsoEbiBellaand the driving force behind the online success of BellaNaija Weddings, is launching an exciting new initiative called Creative Business Bestie. This social media series is specifically designed to empower African creatives, providing them with the essential tools and knowledge to transform their artistic passions into sustainable profits.

For more than a decade, Ink Eze has cultivated AsoEbiBella into Africa’s largest online fashion community. This platform has garnered billions of impressions globally, significantly influencing the perception of African style worldwide. Throughout her journey, Ink identified a critical gap: a lack of practical business guidance for creatives. She reflects on her early experiences, stating, “When I started, there was no playbook. How to charge? How to handle clients? How to protect your worth? I had to figure it out the hard way. Now, I want to share the lessons.”

Photo Credit: BellaNaija

Set to launch on Friday, September 26, 2025, #CreativeBusinessBestie will delve into the practicalities of forging a successful creative career in today's landscape. The series will cover a wide array of topics crucial for creative entrepreneurs, including effective customer service strategies, the psychology behind pricing, fostering business sustainability, and much more. It also aims to cultivate an open environment for discussions about the challenges and triumphs inherent in creative life.

Ink Eze brings a unique blend of academic and practical experience to this venture, holding a degree from Brown University and an MBA from Oxford. She has also been a key team member in developing some of Africa’s most impactful viral campaigns, such as #HerMoneyHerPower. Her target audience for Creative Business Bestie includes photographers, stylists, event planners, creative directors, and designers – essentially, the culture shapers of Africa. Her mission is clear: “Together, we can make money creatively, responsibly, and stylishly.”

Photo Credit: BellaNaija

Ink Eze is a distinguished media entrepreneur and the founder of AsoEbiBella. Her work spans over a decade, building and nurturing global communities centered around African creativity and continuously fostering growth-oriented conversations. AsoEbiBella stands as Africa’s premier online fashion and style community, dedicated to showcasing Nigerian fashion and culture to a worldwide audience.