Heinz has recently ventured into innovative, yet sometimes controversial, product lines, sparking diverse reactions among consumers. One such launch was a peculiar ketchup smoothie, developed in collaboration with US firm Smoothie King. This concoction blends Heinz's iconic tomato ketchup with acai sorbet, apple juice, strawberries, and raspberries.

The reception to the ketchup smoothie was overwhelmingly negative, described as an “almost criminal reception” from skeptical food enthusiasts. Social media users swiftly labeled the creation, available in Smoothie King stores across the US, as “disgusting” and “nasty,” reflecting widespread disapproval of the unusual flavor combination.

Conversely, Heinz also unveiled a new condiment, Tomato Ketchup Zero, which garnered a significantly more positive, albeit equally enthusiastic, response. Launched in June, this new ketchup was touted as “game-changing” by customers, with some even claiming it was “better than the original.” It boasts 35 percent more tomatoes, a “drastically” different color, and offers several health benefits due to its lack of added sugar and salt, unlike its traditional counterpart.

The Tomato Ketchup Zero sent sauce aficionados into an online frenzy, with many asserting its superior taste compared to both the original and other 'Zero' products on the market. Heinz stated that 9 out of 10 customers affirmed it delivers the high quality expected from the brand. Despite the positive feedback on taste, some bewildered shoppers expressed shock on social media regarding its distinct color, questioning the visual difference from conventional ketchup.

Heinz emphasized that the release of Tomato Ketchup Zero aligns with current consumer trends, responding to a significant demand for healthier food choices. The company noted that approximately 50,000 Britons prioritize options with reduced sugar and salt, a trend that this new product aims to address effectively.