Jumia Technologies AG, Africa’s leading e-commerce company, demonstrated significant financial and operational progress in 2025, reporting a 13% year-on-year (YoY) revenue surge from $167.5 million to $188.9 million. This growth was primarily driven by a robust Gross Merchandise Volume (GMV) and an increase in orders for physical goods. The company's fourth quarter and full-year 2025 results revealed a 2% increase in gross profit to $101.8 million, with gross profit as a percentage of GMV rising by 8.1%, indicating successful marketplace monetisation efforts. Jumia recorded a total GMV of $818.6 million, marking a 14% YoY increase from $720.6 million in 2024, reflecting consistent growth momentum throughout the year.

The company also made strides in reducing its losses, with operating loss decreasing by 4% to $63.2 million from $66.0 million in 2024. This improvement was attributed to strong usage growth, partially offset by reduced corporate sales. Similarly, adjusted EBITDA loss narrowed to $50.5 million from $51.3 million in 2024, aligning with the positive trend in operating performance. Francis Dufay, Jumia’s Chief Executive Officer, expressed optimism, noting these results as clear indications of the company's continuous march towards profitability. He highlighted strengthened demand as the quarter progressed, attributing it to disciplined execution, enhanced value propositions, and a successful Black Friday campaign.

In 2025, Jumia saw a substantial 24% increase in total orders, reaching 22.6 million. When adjusted for perimeter effects, which account for the company's exit from South Africa and Tunisia, physical goods GMV and Orders grew by an impressive 27% and 16% YoY, respectively. Concurrently, Jumia is actively streamlining its workforce to bolster its push for profitability, reporting a 7% decline in total headcount since December 31, 2024, with approximately 2,010 employees on payroll as of December 31, 2025.

Nigeria emerged as a powerhouse for Jumia's performance in Q4 2025, continuing its role as the company's largest market and a primary driver of earnings and operational success. Jumia's strategic investments in logistics, including a new 30,000-square-meter warehouse in Lagos, have significantly optimized operations and reduced delivery times within Nigeria. During Q4 2025, Nigeria's market delivered a standout performance with orders up 33% and GMV up 50% YoY, showcasing resilient consumer demand and disciplined execution across key categories. The company's revenue in Nigeria increased by 34% to $61.4 million compared to $45.7 million in Q4 2024. Furthermore, Nigeria's Q4 GMV rose by 36% YoY to $279.5 million from $206.1 million in Q4 2024. Operating loss in the Nigerian market during the quarter was down by 39% YoY to $10.6 million from $17.3 million in Q4 2024, and adjusted EBITDA loss reduced by 47% YoY to $7.3 million compared to $13.7 million in Q4 2024.

Looking ahead to 2026 and beyond, Jumia aims to deepen customer engagement through continuous improvements in availability, affordability, and reliability. CEO Francis Dufay emphasized the company's focus on unlocking operating leverage, optimizing its cost structure, and refining its market footprint. The e-commerce giant has ambitious profitability targets, aiming to breakeven by the fourth quarter of 2026 and achieve full-year profitability and positive cash flow in 2027. This will be primarily driven by scaling usage growth in core markets like Nigeria. For Q1 2026, Jumia projects GMV growth between 27% and 32% YoY, adjusted for perimeter effects. The full-year 2026 GMV is similarly projected to grow between 27% and 32% YoY, adjusted for perimeter effects, with an anticipated adjusted EBITDA loss between $25 million and $30 million. The company reiterated its commitment to delivering profitable growth in 2026 by scaling usage, enhancing operational efficiency, and further reducing cash burn.