Kourtney Kardashian Barker's supplement brand, Lemme, is facing significant backlash over several of its products, including a new “Ozempic-style” weight-loss supplement named GLP-1 Daily. This product, released by Kourtney’s £2.4 billion brand, is marketed to “reduce body weight, visceral fat, and hip and waist circumference” and aims to naturally increase GLP-1 hormone levels using lemon and saffron extracts. Despite Kourtney not explicitly comparing it to Ozempic, a weekly injectable drug that became popular for weight loss and contains a synthetic version of the GLP-1 hormone, her brand promoted an article discussing her desire to be “in on the Ozempic boom.” The brand also described the supplement as “a GLP-1 solution without the side effects” of Ozempic.

Ozempic, originally for diabetes, gained prominence as a weight-loss aid in 2022, leading to speculation that other Kar-Jenner sisters, like Kim Kardashian, Khloe, and Kylie, have used it. Celebrities such as Lottie Moss have admitted to using the drug, with some experiencing severe side effects. Lemme's GLP-1 Daily, priced at £69 for a one-time purchase, has drawn strong criticism from fans and medical professionals alike. Fans accuse Kourtney, previously outspoken on body positivity, of false marketing and exploiting insecurities. Doctors and plastic surgeons, including Naveen Cavale, are highly skeptical of the product’s efficacy, stating it lacks the scientifically proven impact of injectable medications like Ozempic and could exacerbate mental health issues among young women struggling with body image.

Cavale emphasizes that Ozempic contains semaglutide, a rigorously tested GLP-1 receptor, while Lemme's supplement lacks this key ingredient. He explains that if it contained GLP-1, it would be classified as a drug, not a supplement, and there is little clinical evidence supporting significant weight loss from its plant-based ingredients. Furthermore, Lemme’s small print includes a disclaimer: “This product is not intended to diagnose, treat, cure or prevent any disease,” and its claims have not been evaluated by the Food and Drug Administration (FDA), which ensures the safety and efficacy of drugs and approved supplements.

This is not the first time Lemme has faced controversy. Launched in September 2022, Lemme also released “Lemme Purr” vagina gummies, marketed to boost vaginal health and alter its taste. Gynaecologist Dr. Jen Gunter fiercely condemned the product, calling anyone who suggests a vagina needs improved taste a “misogynist and awful person.” Kourtney also launched “Lemme Smooth” capsules, claiming they reduce cellulite in just 28 days using French Cantaloupe Melon extract. Mr. Naveen Cavale again dismissed these as a “fad” lacking scientific backing, urging women to embrace a holistic approach to body image instead of relying on unproven and costly remedies for a natural skin condition. Kourtney, known as the most health-conscious Kardashian sister, stated her interest in wellness was sparked after the birth of her eldest son, Mason Disick, in 2009.