Leading cryptocurrency exchange Coinbase has officially announced its decision to support BNB, the native token of the rival Binance trading platform. This move will enable Coinbase users to trade the BNB/USD pair once the necessary liquidity conditions are met. Traders will also have the option to place limit orders prior to the full commencement of trading activities.

This significant development follows a similar listing by the popular commission-free investing application Robinhood, which also recently added BNB. The altcoin currently boasts a substantial market capitalization exceeding $150 billion, underscoring its prominence in the cryptocurrency landscape. Coinbase's initial inclusion of BNB in its listing roadmap earlier in the month was widely perceived as an unexpected strategic decision, particularly given the long-standing and often intense rivalry between the two major exchanges.

Changpeng Zhao (CZ), the chief executive officer of Binance, publicly acknowledged and reacted to these simultaneous listings on the X social media platform, highlighting the convergence of support for BNB across key platforms.

Despite these undeniably bullish catalysts, BNB's price action remained notably subdued. Following the listing announcements, the token experienced only a marginal increase of 0.2%. Market analysts suggest that the positive impact of these listings had largely been factored into the token's price already, explaining the absence of a significant price surge. Although BNB recently achieved a series of record highs, it appears to have since lost some of its previous momentum.

Nevertheless, even after a recent sell-off, BNB continues to stand out as the best-performing token of 2025 among Bitcoin and other major altcoins. It has recorded an impressive year-to-date gain of over 50%, cementing its position as a strong performer in the volatile crypto market.