Strategy, formerly known as MicroStrategy, has made a massive Bitcoin acquisition, purchasing 8,178 BTC at an average price of $102,171 per coin, totaling approximately $835.6 million. This transaction represents a marked shift from the company's recent smaller Bitcoin buys, which had failed to make a significant market impact.

With this addition, the Virginia-based business intelligence firm now holds 649,870 BTC in its treasury. The total cost of these holdings amounts to $48.37 billion, yielding an average acquisition price of $74,433 per BTC. Despite the scale of the purchase, Bitcoin’s price dipped slightly to $94,321.43, a 1.1% decrease, following the announcement, according to CoinGecko. Similarly, Strategy’s stock (MSTR) fell 2.23% in pre-market trading, down to $195.29.

Co-founder Michael Saylor had previously hinted at the move via a social media post featuring an orange-dot chart and had teased a “pleasantly” surprising purchase during a CNBC interview on Friday.

Despite holding the title of the largest corporate Bitcoin owner, Strategy faces financial headwinds. Its stock has plummeted 56% from its July peak of $457, largely due to the erosion of its premium to net asset value (NAV). The company continues to contend with high leverage, ongoing debt issuance, and aggressive profit-taking by investors. After a high-profile 2025, the stock has experienced a 35% year-to-date decline, highlighting persistent challenges even amid bullish Bitcoin acquisitions.