Stellantis Reels from Staggering $26 Billion Loss, Shifts Focus to Jeeps and V-8s

Published 13 hours ago3 minute read
Stellantis Reels from Staggering $26 Billion Loss, Shifts Focus to Jeeps and V-8s

Stellantis faced a challenging financial year in 2025, reporting a significant total net loss of $26.2 billion. This downturn led to the elimination of profit sharing for its unionized workers in the U.S. for the first time in 15 years, a stark contrast to payouts received by workers at competitors like GM and Ford. The company also did not issue a dividend to shareholders. Much of the losses, particularly a $2.2 billion deficit in North America, were attributed to tariffs, and a substantial portion of the second half's $23.8 billion net loss was anticipated due to a major strategic shift in its electric vehicle (EV) plans.

Despite the considerable financial setbacks, newly appointed CEO Antonio Filosa expressed confidence in a turnaround, projecting a return to profitability in 2026. This optimism is fueled by several key initiatives, particularly a renewed focus on its iconic Jeep brand and the re-emphasis of Hemi V-8 engines in Ram trucks.

Positive developments include a 150 percent increase in North American vehicle orders compared to the previous year. A significant contributor to this surge is the return of the Jeep Cherokee, which commenced production in December and is expected to reach dealer lots by March. Additionally, Jeep has introduced a new Grand Wagoneer and refreshed the Grand Cherokee, further bolstering its lineup.

A major strategic move involves the Ram 1500 full-size pickup truck, which has reinstated the Hemi V-8 engine option. Stellantis plans to build an additional 100,000 trucks with Hemi engines this year to meet the existing demand, with 50,000 orders already waiting to be filled. This decision capitalizes on the historical appeal of the Hemi V-8, facilitated by the curtailment of emissions regulations by the Trump administration. Ram is also launching a new Express model and the Ram 1500 SRT TRX in the first half of the year. Furthermore, the Dodge Charger two-door Sixpack, with its internal combustion engine, has already sold out its planned production for 2026.

Stellantis launched 10 new models globally in 2025 and anticipates further growth from new introductions in 2026, including the Jeep Recon electric SUV. The company also plans to fill a gap in its lineup with a promised midsize Ram pickup truck, succeeding the discontinued Dodge Dakota.

The substantial net loss for the second half of 2025 was largely influenced by approximately $26 billion in charges related to Stellantis' decision to scale back its timeline and investments in electric vehicles. This adjustment was made in response to EV demand growing slower than initial projections, a challenge also faced by other automakers, though Stellantis' write-down was notably higher than Ford's ($19.5 billion) and GM's ($6 billion). About two-thirds of these charges are linked to canceled products, including the Ram 1500 electric pickup, which will now be an extended-range hybrid, and the Jeep Wrangler 4xe, previously the bestselling plug-in hybrid in the U.S. These cancellations also necessitate payments to affected suppliers. In a further move, Stellantis announced it is selling its 49 percent stake in the NextStar Energy battery plant in Windsor, Ontario, to its partner, LG Energy Solution.

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