Oyo Assets, the dedicated asset acquisition arm of Oyo's parent company, Prism, has successfully secured ₹125 crore in new funding. This capital infusion, reported by PTI on November 23 citing sources, was raised from a diverse group of private and institutional investors, notably led by InCred. Operating also under the name Sunday PropTech, Oyo Assets focuses strategically on acquiring and developing a range of premium to mid-premium hospitality assets across India.

The latest funding round, amounting to ₹125 crore in equity, will be pivotal for Oyo Assets. According to reports, these funds are earmarked for significant expansion, particularly in key leisure and business destinations across the country. Additionally, a crucial portion of the capital will be dedicated to enhancing its asset management capabilities, ensuring efficient operation and growth of its portfolio.

Saurabh Jhalaria, Chief Investment Officer at InCred, emphasized the investment's rationale, stating, "The early performance of the portfolio demonstrates resilience, consistent cash flows, and clear unit-level profitability in a sector that is increasingly attracting organised capital. Sunday PropTech stands out for its coherent strategy and its ability to execute with precision. This capital raise strengthens the platform's ability to acquire high-quality assets at scale while maintaining robust financial discipline."

Looking ahead, Oyo Assets has ambitious plans for the current financial year (FY26), targeting the acquisition of 12 new hotels. Discussions for seven of these potential deals are already in advanced stages, indicating a clear path for rapid expansion. The hotels under consideration are slated to be operated under Prism's extensive portfolio of brands, which include Sunday Hotels, Palette Hotels, Townhouse, and certain brands in the United States. This additional capital is expected to accelerate the company's growth aspirations, allowing it to proactively scout for attractively priced hotel investment opportunities.

This strategic move by Oyo Assets occurs within the broader context of a significant corporate restructuring for its parent company. In September, IPO-bound OYO's parent entity, Oravel Stays, underwent a rebranding to Prism. This transformation aimed to establish an overarching corporate entity that would encompass all its diverse businesses, unifying various brands of the global travel tech platform. Ritesh Agarwal, board chairman and founder, articulated this vision in a letter to shareholders, explaining that Prism "will tie together our different brands without losing what makes each one unique," and create a "more future-ready corporate architecture" aligned with the company's expanding portfolio and strategic direction.

Prism's comprehensive portfolio now spans multiple sectors, showcasing its extensive reach in the travel and hospitality industry. This includes a robust presence in Hotels with brands like OYO, Motel 6, Townhouse, Sunday, and Palette. In the Vacation Homes segment, it operates brands such as Belvilla, DanCenter, CheckMyGuest, and Studio Prestige. The Extended Stays segment is covered by Studio 6, acquired through G6 Hospitality in the US. Furthermore, Prism also caters to Workspaces and Celebration Spaces through its offerings like Innov8 and Weddingz.in, demonstrating a holistic approach to various consumer and business needs within its ecosystem.