NMC 100 List Crowns KieKie, Broda Shaggi, and More as Top Influencers!

Africa’s foremost platform for new media professionals, the New Media Conference (NMC), commemorated its 10th anniversary by unveiling the highly anticipated NMC 100 List. This significant event took place on September 25, 2025, at The Podium Event Center in Lagos, Nigeria, marking a decade of profound influence and innovation within the digital media landscape.
The NMC 100 List serves as a meticulously curated compilation of 100 individuals and organizations who have been instrumental in shaping Nigeria’s dynamic digital media space over the last 10 to 15 years. It stands as a testament to their groundbreaking work and enduring impact across diverse sectors, including digital journalism, compelling content creation, pioneering tech innovation, and vibrant community building.
Among the distinguished honorees, several names were highlighted for their exceptional contributions. In the realm of Social Media & Community Building, visionaries such as Uche Pedro, founder of BellaNaija; Nkem Onwudiwe, founder of Her Network; Oluwatosin Olaseinde, founder of Money Africa; along with prominent figures like Enioluwa Adeoluwa and comedian Mr. Macaroni, were recognized for their success in cultivating influential digital communities.
For their unwavering dedication to truth and accountability in the digital age, leading news organizations like The Cable and Premium Times, alongside the renowned investigative journalist Fisayo Soyombo, were celebrated under Digital Journalism & Investigative Storytelling. Their work continues to uphold journalistic integrity and illuminate critical issues.
The category of Digital Content Creation acknowledged a host of powerhouses whose creative endeavors have captivated millions. This esteemed list includes Nollywood stars and creators such as Funke Akindele and Ruth Kadiri, as well as popular online comedians and influencers like Broda Shaggi, Nons Miraj, Tomike Adeoye, Mark Angel Comedy, and Taaooma, all of whom have left an indelible mark on digital entertainment.
Trailblazers in Tech Innovation in New Media were also honored for their efforts in leveraging technology to revolutionize media consumption and information dissemination. Iroko TV and Tech Point Africa were specifically recognized for their pioneering contributions in transforming the new media landscape.
Redefining brand communication in the digital era, agencies like ID Africa and Wild Fusion were featured for their excellence in Digital Marketing & PR, showcasing their innovative strategies in connecting brands with audiences. Furthermore, the burgeoning influence of podcasts was recognized, with popular shows such as ‘I Said What I Said’ and ‘Off Air With Gbemi & Toolz’, along with media personalities Joey Akan and Toke Makinwa, earning a spot on the list.
Oluwatosin Ajibade, the convener of the New Media Conference and founder of OloriSuperGal, eloquently articulated the essence of the honorees, stating, “The NMC 100 Disruptors represent the bold visionaries who are not just observing the evolution of Nigeria’s media landscape; they are actively shaping it. These gamechangers have proven that disruption isn’t about breaking things; it’s about building better futures.” This statement encapsulates the forward-thinking spirit of the individuals and organizations celebrated. BellaNaija proudly served as a Media Partner for the New Media Conference 2025.
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