Mitchelle Daka Crowned Uganda's First Miss Universe in Exclusive Interview!
Uganda's first Miss Universe, Mitchelle Daka, discusses her historic win, emphasizing her commitment to mental health advocacy rooted in personal loss, and her sustainable activewear brand, Figures The Brand. She details her plans to leverage her extensive international experience to spotlight Uganda on the global stage, advocating for consistency and resilience.
Mitchelle Daka has made history as Uganda’s first-ever Miss Universe, a crowning moment that left her in complete shock, overwhelmed, and incredibly honored. She deeply understands the profound responsibility that comes with being the face of her nation, carrying the stories, hopes, and spirit of the Ugandan people to the global stage. Her role transcends mere representation; it is about showcasing the often-unseen facets of her country and its vibrant essence.
During the competition, a particular moment with fellow finalist Kimberly stood out. Despite the competitive environment, Mitchelle recalls a genuine connection during pre-judging, where she expressed admiration for Kimberly’s spirit, saying, “I think if I wasn’t rooting for myself, I’d be rooting for you.” This experience underscored her belief in celebrating others’ successes without diminishing one’s own light, emphasizing camaraderie and mutual support among contestants.
Her powerful mental health advocacy is deeply rooted in the tragic loss of her close friend, Karabo Mokoena, and the foundation co-founded in her name. While the initial pain led to preserving Karabo’s passions, Mitchelle’s advocacy has evolved beyond focusing solely on gender-based violence. Instead, it concentrates on equipping young people with essential life tools to navigate inevitable disappointments, fostering discipline, and encouraging consistent action in daily life—be it exercising, pursuing goals, or simply having the resolve to get out of bed. These actions are vital for cultivating mental and emotional well-being.
Mitchelle also hosts a podcast dedicated to emotional well-being, aiming to approach the conversation in a practical, non-clichéd manner. She believes that true healing often happens through action. Rather than endlessly dissecting problems, her podcast advocates for active steps like engaging in physical activity, building discipline, acting on dreams, showing up consistently, and creating new, positive experiences to move beyond painful memories.
Adding to her diverse endeavors, Mitchelle founded Figures The Brand, a sustainable activewear line. She meticulously sourced Oeko-Tex-certified materials from China, prioritizing women’s health and the quality of products. For Mitchelle, sustainability is integral to a broader conversation about intentional consumption, rather than just a marketing label. She seeks to offer high-fashion activewear that empowers women and reflects a playful, expressive style reminiscent of the ’80s and ’90s. Initially running most aspects of the business herself, she recognized the critical need for a team. While building with an international market in mind, she now sees significant opportunities in African markets for quality, stylish, and thoughtfully produced products, with a goal to open a store in Uganda.
With a degree in Business Administration and a decade of international modeling experience with prestigious brands like Dior, Ivy Park, Chanel, Fendi, Harper’s Bazaar, and Vogue, Mitchelle has cultivated unparalleled access and insight into global industries. She intends to leverage this experience to spotlight Uganda more effectively on the world stage, promoting its fashion, creative talent, and the resilience, heart, and spirit of its people. Her aim is to create greater access for her country and leave a meaningful mark.
As Miss Universe Uganda, Mitchelle promises high-level representation, ensuring Uganda and Black girls will be remembered. Her message to young Ugandan girls underscores the importance of consistency, dedication, and commitment over speed. She emphasizes that sustained effort, even when unnoticed, eventually pays off, fostering self-accountability and creating opportunities. Despite her many demanding roles across her brand, podcast, foundation, and title, Mitchelle remains grounded by focusing on her work, pursuing her goals, engaging in physical activity, surrounding herself with supportive individuals, and maintaining strong faith. She is driven by remembering her fundamental purpose and consistently putting in the effort.