Green Revolution Hits Africa: Uber Launches EV Fleet in SA, Kenya Grapples with Fares

Across Africa's dynamic tech landscape, significant developments are unfolding in ride-hailing, corporate governance, and electric vehicle market expansion, as highlighted by Techpoint. From contentious fare debates in Kenya to the introduction of electric vehicle fleets in South Africa, and a major corporate shake-up at Paystack, the continent's digital economy is experiencing rapid evolution.
In Kenya, the ride-hailing industry is once again embroiled in controversy, following reports that regulators have mandated a 50% fare increase for companies. Bolt, a dominant player, is proceeding cautiously, aiming to balance fair driver earnings with affordable fares for passengers. Dimmy Kanyankole, Bolt’s Senior GM for East Africa, stated that this directive is currently a government recommendation, prompting ongoing discussions with ministry officials, driver groups, and rider representatives. Drivers have been protesting for months against low earnings, high commissions, and the non-implementation of the legally stipulated KSh 300 minimum fare. Despite a previous 10% fare bump from Bolt, drivers deemed it insufficient, leading to the transport workers’ union announcing plans to sue Bolt and Uber for "unfair and exploitative digital labour practices." The Ministry of Roads and Transport recently instructed ride-hailing companies to immediately adopt new pricing guidelines from the Automobile Association of Kenya, translating to a substantial 50% fare hike. While this offers relief to drivers grappling with rising fuel and operating costs, it poses a challenge for passengers facing similar economic pressures.
Contrasting the Kenyan scenario, Uber is pioneering its first electric vehicle (EV) fleet in South Africa. Already, 70 EVs are operational on Johannesburg roads, with plans to expand to over 350 by the end of January. This initiative, a collaboration with Valternative Energy, integrates China’s Henrey Minicar into Uber’s fleet and introduces South Africa’s inaugural swap-and-go EV system. Drivers are not required to purchase these vehicles; instead, they rent them and gain access to essential charging infrastructure. Uber asserts that this EV rollout aims to address South Africa’s "transport poverty" by mitigating drivers’ fuel risks and stabilizing their incomes. Valternative further emphasizes that this model alleviates the daily cash-flow pressure on last-mile drivers, enhancing their financial control and boosting their earnings.
In the realm of corporate governance, Paystack has terminated its co-founder and CTO, Ezra Olubi, amid public allegations of sexual relations with a junior employee. This decision, announced over the weekend, surprised many, particularly as the company had previously indicated an ongoing independent investigation. Olubi publicly contested the termination, asserting in a blog post that he was fired before the investigation concluded, without a hearing, meeting, or opportunity to defend himself – a process he claims violates Paystack’s internal policies and his suspension terms. Paystack cited Olubi’s recently resurfaced tweets as the cause of "significant negative reputational damage." The Stripe-owned fintech company maintained it acted within its contractual rights, followed due process, and had settled all financial obligations to Olubi. It stressed that as a regulated fintech operating across multiple markets, swift action is necessary when an executive’s conduct could erode public trust. Paystack clarified that this decision is distinct from the independent investigation into workplace misconduct allegations, which continues under the external law firm Aluko & Oyebode. The incident underscores the critical importance of trust, governance, and regulatory confidence in financial institutions. Olubi views the process as unjust and has engaged his legal team to review the termination, while the tech ecosystem watches closely for further developments regarding workplace culture and accountability.
Meanwhile, Tesla appears to be making its initial foray into the African market, surprisingly choosing Morocco over South Africa. A recent job listing for a Country Sales & Delivery Lead for Morocco signals Casablanca as the electric carmaker's prospective first African base. This senior role entails leading sales strategy, overseeing operations, achieving aggressive growth targets, and serving as the brand's face. While Morocco possesses a smaller local car market, its burgeoning automotive manufacturing sector makes it a strategic choice. The country produced 559,645 cars in 2024 and is projected to exceed 600,000 in 2025, positioning it to surpass South Africa’s declining output. Morocco also leads in EV production, manufacturing 40,000–50,000 electric vehicles annually, in stark contrast to South Africa, which has yet to produce a single fully electric car. Additionally, Morocco's geographical proximity to Europe offers advantages in shipping and logistics. The Moroccan government has aggressively promoted EVs through tax breaks, scrapped import duties, free or low-cost public charging, and nearly 1,000 charging locations nationwide, leading to an anticipated quadrupling of EV sales in 2025. In contrast, South Africa faces challenges with Eskom, high import duties, minimal consumer incentives, and declining EV sales. While Tesla seemingly awaits South Africa’s EV market maturation, its competitor BYD is actively expanding there with multiple models, new dealerships, and plans for 200–300 public chargers by 2026. Morocco's trajectory towards meeting Tesla's internal EV sales threshold for market entry solidifies its position as the company's inaugural African bet.
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