Google Search is significantly expanding its AI capabilities, most notably by bringing its AI Mode feature to Spanish-speaking users. This strategic expansion, announced recently, introduces Google’s advanced conversational search interface to a broader demographic, enabling users to interact with search queries using natural language. This includes the ability to ask complex questions, engage in dynamic back-and-forth conversations, upload images for contextual search, and delve deeper into intricate topics with greater ease.

This latest Spanish-language rollout follows a substantial global expansion in August, during which Google made AI Mode available in over 180 countries worldwide. Prior to this, the feature was exclusively accessible in the U.S., U.K., and India. The August expansion also brought enhanced AI functionalities for Google AI Ultra subscribers, such as the ability to request restaurant reservations directly through AI Mode, with future plans to support other types of appointments and event ticket purchases.

Google is rapidly integrating AI across its diverse product and service portfolio, often synchronizing multiple significant announcements. For instance, the company recently announced the rollout of conversational photo editing to all Android users in the U.S. Concurrently, its more affordable Google AI Plus subscription plan, initially launched in Indonesia, is now being extended to 40 additional countries. This move aligns with similar developments from competitors, such as OpenAI’s recent launch of its ChatGPT Go plan, which debuted in India in August and in Indonesia at a similar time.

The ChatGPT Go plan by OpenAI serves as a mid-tier subscription, positioning itself between the free version and the premium $20-per-month ChatGPT Plus plan. It offers users a substantial increase—specifically, 10 times higher usage limits—for sending questions or prompts, generating images, and uploading files. Furthermore, OpenAI states that this plan enhances ChatGPT’s ability to recall previous conversations, leading to more personalized and contextually aware responses over time.

Returning to Google’s advancements, the company also announced earlier this month that its AI Mode now supports several new languages, including Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese, further extending its global reach and utility. With the proliferation of AI-powered features, users might encounter challenges in distinguishing between different functionalities. Google has clarified the distinction between its AI Mode and AI Overviews: AI Mode is presented as a distinct, immersive, and conversational experience where users interact directly with Gemini AI, fostering a dialogue-based search. In contrast, AI Overviews provide a quick, AI-generated summary of information pertinent to a search query, displayed prominently at the top of Google’s standard search results page, serving as a rapid informational snapshot.