OpenAI has demonstrated a significant product-market fit among young Indians, with users aged between 18 and 24 accounting for nearly 50% of messages sent to ChatGPT in the country. Furthermore, users under 30 years of age collectively represent 80% of the messages, indicating a strong engagement from the younger demographic.

Indians primarily utilize ChatGPT for work-related tasks, with 35% of all messages dedicated to professional assignments, a figure notably higher than the global average of 30%. The company's coding assistant, Codex, has experienced particularly robust traction in India, with usage three times higher than the global median. Weekly usage of Codex has quadrupled since the launch of its Mac app two weeks prior, and Indian users are asking three times as many coding-related questions compared to the median. This trend aligns with observations from Anthropic, which reported that 45.2% of Claude’s tasks in India are software-related.

Beyond professional applications, Indian users engage with ChatGPT for various other purposes: 35% of messages seek guidance, 20% involve questions about general information, and another 20% are requests for assistance with writing or content production.

India stands as OpenAI’s second-largest market globally, boasting over 100 million weekly users. In an effort to further cultivate this market, OpenAI has actively pursued strategies to increase the adoption of its AI tools and services. These initiatives include offering a competitive sub-$5 subscription tier in the country and launching promotional campaigns to stimulate uptake. According to OpenAI’s chief economist, Ronnie Chatterji, such efforts provide