Hilda Baci Partners MISKAY to Launch Signature Fashion Collection in Lagos

Published 1 month ago2 minute read
Precious Eseaye
Precious Eseaye
    Hilda Baci Partners MISKAY to Launch Signature Fashion Collection in Lagos

Celebrity chef Hilda Baci has partnered with Nigerian fashion retailer MISKAY to launch a new fashion line titled “MISKAY x Hilda Baci: The Signature Collection.”

The collaboration follows nearly a year of development, combining the chef’s personal style with the brand’s contemporary fashion identity.

The collection will officially debut on March 14, 2026, during a black carpet launch event at the MISKAY flagship store in Lekki Phase I, Lagos.

Fashion enthusiasts attending the event will have the opportunity to experience the collection in person and interact with Hilda Baci at the launch.

The collection will also be available online through the MISKAY website and mobile app, before rolling out across all MISKAY retail stores nationwide on March 16, 2026.

Hilda Baci rose to international prominence after setting the Guinness World Record for the longest cooking marathon by an individual.

Since then, she has evolved into a cultural and lifestyle influencer, gaining recognition for her confident fashion choices and vibrant public persona.

The new Signature Collection reflects Baci’s personal aesthetic, focusing on simplicity, comfort, and expressive style.

According to the creators, the collection is designed to transition seamlessly between daytime and evening wear, reflecting the dynamic pace of Lagos fashion culture.

The line features 15 unique styles, blending polished designs with practical comfort aimed at women who see fashion as a form of self-expression and confidence.

MISKAY, founded in 2012 by Oluwaseun Akerele and Kofoworola Ahmed, has grown into one of Nigeria’s most recognizable high-street fashion retailers.

The brand currently operates stores across several Nigerian states including Lagos, Abuja, Oyo, Rivers, and Edo, while also maintaining a strong digital retail platform.

Its expansion strategy recently included a new store in Benin City, with plans for further growth across Nigeria.

Speaking on the collaboration, MISKAY’s leadership said the partnership celebrates modern Nigerian women who are bold, ambitious, and unapologetically expressive.

The MISKAY x Hilda Baci Signature Collection is expected to blend fashion with personality, reflecting the evolving influence of Nigerian creatives in lifestyle and fashion culture.

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