Nigerian fashion retailer MISKAY is set to unveil its highly anticipated collaboration with acclaimed chef, restaurateur, and cultural tastemaker Hilda Baci. The "MISKAY x Hilda Baci: The Signature Collection" is the culmination of a year-long development process, promising a unique blend of style and personality.

The collection is slated to launch on Saturday, March 14, 2026, at 12 PM with a black carpet event at the MISKAY flagship store. Located at 13 Emma Abimbola Cole Street, Fola Osibo Road, Lekki Phase I, Lagos, the event offers shoppers a special opportunity to experience the collection in person alongside Hilda Baci herself. For those unable to attend, the collection will also be made available on the MISKAY website and mobile app on the same day, followed by a wider release across all MISKAY stores starting Monday, March 16, 2026.

Hilda Baci gained widespread recognition and a Guinness World Record for her record-breaking cooking marathon, captivating millions globally. Beyond her culinary achievements, Baci has established herself as a fashion trendsetter among young Nigerian women, known for her confident and expressive approach to style. This spirit is central to the collaboration, with the Signature Collection directly reflecting Hilda’s personal aesthetic, characterized by simplicity, ease, and beauty. Baci emphasizes that the pieces mirror her daily self-expression and style, describing the project as a natural extension of her identity. While this collection captures a significant part of her style, she hints at future fashion endeavors.

Founded in 2012 by Oluwaseun Akerele (CEO) and Kofoworola Ahmed (COO and Creative Director), MISKAY has evolved into one of Nigeria’s most prominent high-street fashion retailers. The brand boasts a strong physical presence with stores across various Nigerian states, including Lagos, Abuja, Oyo, Rivers, and Edo. Complementing its brick-and-mortar operations, MISKAY maintains a robust digital platform, allowing customers nationwide to shop via its website and mobile app. The brand recently expanded its physical footprint with a new store in Benin City and plans further strategic expansions across Nigeria while strengthening its omnichannel presence.

The MISKAY x Hilda Baci Signature Collection comprises 15 distinct styles. These designs are meticulously crafted for seamless transition between daytime and evening occasions, encapsulating the vibrant rhythm and energy of Lagos style. The collection strikes a balance between polished aesthetics and practical comfort, empowering women who view fashion as an extension of their personality and confidence.

Oluwaseun Akerele, Co-Founder and CEO of MISKAY, commented on the collaboration, stating, "From the beginning, this collaboration was about celebrating confidence and individuality. Hilda represents a generation of Nigerian women who are expressive, ambitious and unapologetically themselves. This collection translates that energy into pieces that feel effortless but still make a statement." Kofoworola Ahmed, Co-Founder and Creative Director of MISKAY, added, "The intention behind the collection was to create looks that feel natural to Hilda’s personal style while still staying true to the MISKAY aesthetic. Each piece balances simplicity with confidence, allowing women to move easily between day and evening while feeling stylish and comfortable."