Apparel Group has expanded the presence of its lifestyle fashion brand R&B in India with the launch of a flagship outlet at R Mall, Thane and another in Bengaluru's Sarjapur. The stores are R&B's 26th and 27th locations in the Indian market respectively. 

Spanning over 10,000 square feet, the new Thane location marks R&B’s first store in Maharashtra, Indian Retailer Bureau reported. R&B operates more than 160 stores across eight countries and continues to grow its international footprint. With operations now active in 11 Indian cities across six states, the brand has identified India as a strategic growth market and aims to reach a global count of 250 stores by the end of 2025.

“We’re thrilled to deepen our connection with the Thane community,” said Apparel Group's CEO Abhishek Bajpai, Indian Retailer Bureau reported. “This R&B store isn’t just about fashion; it’s a vibrant space designed to engage every family member.”

The Thane store houses a wide-ranging product mix, including apparel, footwear, and accessories for men, women, and children, as well as a growing selection of beauty and lifestyle items. Designed as a multi-category retail space, the outlet targets a broad consumer demographic.

"Apparel Group brand R&B Fashion announced the opening of our 27th store in India, located at Sarjapur, Bengaluru," wrote Apparel Group India Private Limited on Linkedin. "Step into a world of style at R&B, where you’ll find a wide selection of fashion for women, men, and kids, along with beauty products, accessories, and more. The store features a modern layout, cutting-edge fixtures, and interactive digital screens- designed to elevate every step of your shopping experience."