Apparel Group has introduced British menswear brand Ben Sherman to the Indian market as part of its multi-brand licensing agreement with Marquee Brands LLC. The move forms part of the group’s broader strategy to expand the presence of premium international labels across India and the GCC region.

"We’re excited to announce that Apparel Group is bringing the iconic British menswear brand, Ben Sherman, to India," Appparel Group India Private Limited announced on Linkedin. "This partnership marks a significant step in expanding our premium fashion portfolio and introducing Indian consumers to Ben Sherman’s rich heritage, timeless style, and modern British tailoring. Stay tuned as we redefine menswear fashion in India with this legendary brand."

Founded in Brighton in 1963 by Arthur Benjamin Sugarman, Ben Sherman is known for its roots in British youth culture. Over the decades, the brand has evolved into a full menswear offering, including shirts, suits, outerwear and accessories, while retaining its heritage-inspired aesthetic, Apparel Resources India reported.