Madica, the Africa-focused investment program supported by Flourish Ventures — has announced strategic investments in two groundbreaking African startups: Anavid (Tunisia) and Hypeo AI (Morocco). Each startup will receive up to $200,000 in funding and access to Madica’s 18-month structured support program, which integrates capital with executive mentorship, coaching, and investor networking to drive scalable growth across emerging African tech ecosystems.

Founded in 2022, Madica aims to close funding gaps for underrepresented founders while broadening Africa’s venture landscape beyond traditional hotspots like Nigeria, Kenya, and Egypt. The program’s approach focuses on long-term capacity building—empowering startups through operational excellence, strategic planning, and sustainable impact across underserved markets.

The two new investments underscore the growing influence of artificial intelligence (AI) across Africa’s startup scene. In Tunisia, Anavid, co-founded by Ahmed Chaari and David Nilsson, uses AI-powered camera analytics to detect and prevent retail theft in real time. By reducing inventory losses and optimizing store operations, Anavid addresses one of the retail industry’s costliest challenges—shoplifting—through intelligent, automated surveillance.

Meanwhile, in Morocco, Hypeo AI, founded by Meriam Bessa and Salah Eddine Mimouni, is transforming influencer marketing through advanced automation tools. Its AI-driven platform streamlines campaign management for both brands and creators, leveraging data analytics to improve engagement accuracy and operational efficiency. This innovation comes at a pivotal time, as Africa’s influencer economy continues to expand rapidly, with content creators and digital marketers seeking scalable, performance-based solutions.

Beyond financial investment, Madica’s influence extends through strategic partnerships. Notably, its collaboration with the African Business Angel Network (ABAN) aims to strengthen co-investment channels and broaden access to follow-on capital for early-stage ventures. This initiative enhances the bridge between startups and investors, reinforcing the foundation for long-term sustainability and ecosystem resilience.

As Flourish Ventures’ Africa arm, Madica’s model of combining capital investment with deep mentorship represents a new phase in the continent’s tech development. By investing in startups like Anavid and Hypeo AI, the firm not only fuels innovation in AI-driven industries but also cultivates a diverse and inclusive entrepreneurial landscape, accelerating Africa’s rise as a global hub for technological advancement.