The American Film Market (AFM) is buzzing with a diverse slate of films, ranging from intimate documentaries about fashion icons to chilling gothic horrors and a variety of genre thrillers. London-based sales and production company Twenty-Nine Palms Entertainment is launching in earnest at the AFM with “Brunello: The Gracious Visionary,” an upcoming documentary about Brunello Cucinelli, known as Italy’s “King of Cashmere.”

Directed by Oscar-winning filmmaker Giuseppe Tornatore, this hybrid film blends documentary and fiction, chronicling Cucinelli’s remarkable journey from a farmer’s son to the creative director and executive chairman of a global luxury lifestyle brand with a market capitalization exceeding $7.8 billion. The film offers an intimate portrait of Cucinelli, often referred to as a “philosopher-designer,” celebrated for his unique integration of humanistic values, traditional craftsmanship, and ethical entrepreneurship. After a soft launch at the Toronto International Film Festival, Twenty-Nine Palms, a new outfit led by former Amazon MGM Studios exec Edoardo Bussi, is now ramping up sales efforts. The film is slated for release via RAI Cinema’s 01 Distribution in Italy on December 9, with an international rollout planned for 2026. Born in Castel Rigone, Umbria, in 1953, Cucinelli founded his company in 1978, achieving success by pioneering the dyeing of cashmere in