The Rock's Box Office Troubles: Dwayne Johnson Faces Career-Low Opening with 'Smashing Machine'

Taylor Swift has once again demonstrated her formidable power in the entertainment industry, conquering the big screen with her newest theatrical effort, “The Official Release Party of a Showgirl.” The “cinematic experience” danced to the top of box office charts, earning $33 million domestically over the weekend and an additional $13 million internationally, accumulating a global total of $46 million. This is a remarkable achievement, especially considering the project was announced just over two weeks prior to its release and received minimal promotion beyond Swift’s active social media channels. Distributed by AMC, this project is not a traditional movie or a concert film like her record-breaking “The Eras Tour,” but an 89-minute listening party offering fans a sneak peek at a new music video and behind-the-scenes footage for her 12th studio album, “The Life of a Showgirl.” This marks Swift’s second No. 1 box office debut, following 2023’s “The Eras Tour,” which opened to an impressive $93.2 million. Industry experts, like David A. Gross of Franchise Entertainment Research, assert that “No other musical artist on the planet can do this.” Adhering to her self-proclaimed interest in numerology, Swift priced tickets at $12, which is above the national average but below prices in major cities. Audience reception was overwhelmingly positive, earning a rare “A+” grade on CinemaScore exit polls. However, the Swift-induced box office surge will be brief, as “The Official Release Party of a Showgirl” was exclusively slated for the weekend of October 3 through 5. AMC CEO Adam Aron expressed his gratitude, stating, “Her vision to add a cinematic element to her incredible album debut was nothing less than a triumph.”
Elsewhere at the box office, Dwayne Johnson’s R-rated sports drama “The Smashing Machine” failed to impress, cratering in third place with a disappointing $6 million from 3,345 venues. This figure fell short of projections, which ranged from $8 million to $15 million, and marked a career low for Johnson, falling below his 2010 thriller “Faster” ($8.5 million, unadjusted for inflation). This outcome is a significant blow to A24, which invested $50 million in the film's production and many more millions in promotional efforts, including screenings at the Venice and Toronto Film Festivals. Initially, “The Smashing Machine” received a lengthy standing ovation at the Lido and was considered an Oscar contender, but its disastrous commercial turnout now casts doubt on its awards prospects. The film features a rare dramatic performance from Johnson, who is typically known for family-friendly franchises like “Jumanji” and “Fast and Furious.” He portrays wrestler and UFC champion Mark Kerr during his career comeback, battling substance abuse. Emily Blunt co-stars as Kerr’s then-girlfriend, Dawn Staples. While critics were more favorable, with a 73% score on Rotten Tomatoes, audiences dismissed the film with a “B-” grade on CinemaScore exit polls. Benny Safdie, known for his work with his brother Josh on films like “Uncut Gems,” made his solo directorial debut with “The Smashing Machine.” The film itself chronicles MMA fighter Mark Kerr's turbulent journey through addiction, success, and personal relationships during his peak era in the UFC, exploring his battle against personal demons amidst the high-stakes world of mixed martial arts. Its underperformance this weekend, which was initially projected higher, suggests Johnson’s recent poor streak at the box office shows no signs of abating, despite critical acclaim for his transformative performance.
Taking second place was Leonardo DiCaprio’s comedic action epic “One Battle After Another,” which grossed $10.3 million from 3,634 theaters, representing a 53% decline from its debut weekend. The film has accumulated $41 million in North America and $101.7 million globally to date. While it has become director Paul Thomas Anderson’s highest-grossing film, surpassing 2007’s “There Will Be Blood” ($76.4 million globally), its production cost exceeded $130 million. Given that ticket sales are typically split evenly between studios and theater operators, “One Battle After Another” would need to reach approximately $300 million theatrically to break even, indicating it may lack the sustained appeal required to justify its substantial budget.
In limited release, the Focus Features drama “Anemone,” starring Daniel Day-Lewis in his first film role in eight years, was largely overlooked by moviegoers. The film earned a paltry $700,000 from 856 screens, translating to an average of $817 per location. Directed by his son, Ronan Day-Lewis, from a script they co-wrote, the film follows the elder Day-Lewis as a recluse and former British soldier who has lived in isolation for two decades, until his brother, played by Sean Bean, unexpectedly arrives. Reviews for “Anemone” have skewed negative, holding a 57% score on Rotten Tomatoes.
Also this weekend, Disney re-released “Avatar: The Way of Water,” which garnered $3.2 million from 2,140 domestic locations and an additional $6.8 million overseas, bringing its weekend total to $10 million. The studio re-introduced director James Cameron’s sequel to screens to generate excitement for the upcoming third installment, “Avatar: Fire and Ash,” scheduled to open in December. Both the original “Avatar” and its long-delayed sequel “The Way of Water” have each grossed over $2 billion globally, solidifying their status as two of the biggest movies in history, setting high expectations for “Fire and Ash” to complete the trifecta.
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