M.I. Abaga, the renowned rapper, storyteller, and cultural curator, is celebrated for embodying a unique fusion of creativity, intellect, and influence. A devoted lifelong fan of Arsenal, M.I. consistently champions excellence, community, and culture, mirroring these values both through his acclaimed music and his personal engagements. This profound passion for football, particularly for Arsenal, culminated in an exclusive Chivas Hometainment Night hosted by M.I. on October 17th. The event seamlessly blended the thrill of the game with the sophistication of fine living, all centered around the distinctive Chivas 12 experience.

In anticipation of the highly awaited UEFA Champions League fixture between Arsenal and Atlético Madrid, M.I. engaged his followers on Instagram with a confident and spirited declaration: "It is our year, baby. Arsenal, finally, after so many of you guys hating on us this year, we are winning the Champions League, Premier League, and every single trophy we go for." He then extended a special invitation to football fans and his followers, encouraging them to comment on his page for a chance to receive invites to his exclusive hometainment watch party.

The evening transformed into a jubilant celebration when Arsenal secured a stunning 4–0 victory. M.I.'s Lagos home became a vibrant hub, truly reflecting the shared success and the collective spirit of all attendees. Amidst lively laughter, engaging tactical debates, and the smooth enjoyment of Chivas 12, the night perfectly embodied Chivas' core philosophy: that success is truly best celebrated together. The experience was further enhanced by an array of signature Chivas cocktails, including The Regal Sunset, The Martini Royal, and Chivas Free Flow, elevating the gathering into a memorable celebration of both craftsmanship and culture.

Mid-toast, M.I. eloquently articulated his perspective: "For me, football has always been about connection, the people, the energy, the culture. That’s the Chivas way too; it’s about rising together, not alone." As Arsenal sealed their fourth goal, M.I. offered a final, heartfelt toast: "To football, to culture, and to the Chivas spirit – I Rise, We Rise." This event powerfully encapsulated everything Chivas Regal stands for—ambition and collective success—showcasing football as a refined, connected, and deeply heartfelt experience when shared with close company and fellow enthusiasts.

The journey and celebration continued beyond Lagos. Just a few days later, M.I. was spotted at the iconic Emirates Stadium in London, joining fellow Chivas ambassadors Do2dtun, Efa Iwara, and Excel Joab in the exclusive Chivas Box. This provided yet another unforgettable match day experience as Arsenal faced Crystal Palace. Together, they effectively extended the Chivas message from Lagos to London, reinforcing the powerful idea where football, heritage, and culture converge as one. For Chivas, it is undeniably more than just the game; it is profoundly about the blend—the unifying spirit that connects football fans, win or lose, under the inspiring belief that when one rises, we all rise, encapsulated in the powerful mantra, "I Rise, We Rise."

Chivas Regal, established in 1786 and produced at the historic Strathisla Distillery in Speyside, Scotland—the oldest working distillery in the Scottish Highlands—embodies over two centuries of unparalleled Scotch whisky craftsmanship. As a leading name in blended Scotch, Chivas is renowned globally for its signature smoothness, a quality achieved through the expert blending of high-quality single malt and grain whiskies sourced from across Scotland. The brand's impactful campaign, "I Rise, We Rise," reflects its fundamental belief that success is not a solitary journey but a shared celebration, encouraging achievers to uplift others as they ascend.

Pernod Ricard Nigeria, the local affiliate of Pernod Ricard, a global leader in wines and spirits, manages an extensive and impressive portfolio of premium and luxury brands. This prestigious collection includes 16 of the top 100 spirit brands in the world, featuring celebrated names such as Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Absolut Vodka, Ballantine’s Blended Scotch Whisky, and of course, Chivas Regal, among others.