K-Pop Icons BTS' 'NORMAL' Video Smashes Spotify Streaming Records!
BTS has set a new Spotify record with their “NORMAL” music video, becoming the most-streamed K-pop video in a single day. This achievement adds to the success of their chart-topping album ARIRANG, which also holds the record for the most-streamed K-pop album on Spotify. The group continues their ARIRANG world tour, including a co-headlining performance at the FIFA World Cup Final Halftime Show.
Superstar K-pop group BTS has once again expanded its impressive Spotify legacy, achieving a new milestone with their latest music video for “NORMAL.” On Friday, July 17, Spotify officially announced that the “NORMAL” music video had set a new record for the most-streamed K-pop music video within a single day in the platform's history. This significant achievement was shared across Spotify’s official Instagram and X accounts, highlighting the group's continued dominance in the global music scene.
The highly anticipated music video for “NORMAL” was released on Friday, July 17, and offered an exclusive viewing window on Spotify for its initial 48 hours. Directed by the acclaimed Ukrainian filmmaker Tanu Muino, the visual premiered at midnight, captivating fans with its wintry aesthetic. The video provides a rare and intimate glimpse into the lives of BTS members — Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook — as they unwind in an ornate mansion, embracing simple, shared moments away from the glare of the spotlight. Premium Spotify subscribers in beta markets can access the “NORMAL” music video by opening Spotify on their TV, desktop, iOS, or Android device, searching for “NORMAL” by BTS, pressing play, and selecting “Switch to video.”
“NORMAL” serves as the second single from BTS’ critically acclaimed fifth studio album, ARIRANG, following the success of its lead single, “SWIM.” The track is poised for further widespread recognition as Interscope/Capitol Records is scheduled to begin promoting “NORMAL” to pop radio stations during the week of July 27. The album ARIRANG itself has been a monumental success since its March 20 release, debuting atop the Billboard 200 chart. Similarly, “SWIM” made a powerful debut at No. 1 on the Billboard Hot 100 in April. These dual accomplishments marked the superstar septet’s seventh time reaching the No. 1 position on both prestigious charts, underscoring their consistent chart-topping power. Furthermore, ARIRANG quickly became the most-streamed K-pop album in Spotify history, cementing BTS’s unparalleled digital footprint.
Beyond their record-breaking streaming and chart performances, BTS continues to engage with their global fanbase through their ARIRANG world tour. The tour is currently underway with a two-night engagement at Stade de France in Saint-Denis, France, scheduled for July 17-18. Following these European dates, the group will head to North America for a high-profile appearance at MetLife Stadium in East Rutherford, N.J., on July 19. There, BTS is set to co-headline the inaugural FIFA World Cup Final Halftime Show, sharing the stage with other global music icons such as Justin Bieber, Madonna, and Shakira, promising a truly unforgettable performance for millions worldwide.