The highly anticipated first-ever UK series of Celebrity Traitors is set to premiere on October 8, promising a thrilling new season of deception and strategy. As excitement builds for the show, fans can now immerse themselves further in the world of the Traitors with a brand-new merchandise range launched at Primark, offering stylish ways to celebrate the beloved BBC competition.

Hosted by the charismatic Claudia Winkleman, the Celebrity Traitors will feature 19 well-known personalities, including a star-studded lineup of celebrities such as Paloma Faith, Jonathan Ross, Alan Carr, and Tom Daley. The series is scheduled to be broadcast twice a week on BBC One, airing on Wednesday and Thursday evenings at 9pm, with episodes also readily available for streaming on BBC iPlayer. This highly anticipated run marks the first celebrity iteration of the beloved BBC show, which first captivated audiences in 2022.

For those eager to embrace the show's iconic aesthetic, Primark's new collection offers several key items perfect for watching the series in style. A standout piece is the velour hooded cloak, meticulously designed to resemble the distinctive cloaks worn by the Traitors on screen. Priced at £28, this bottle green garment features a striking hood, practical armholes, a convenient zip-up front, and the identifiable Traitors symbol subtly placed on one side. Enthusiastic fans, such as TikTok user Wendy, who discovered the range, have lauded its exceptional quality, describing it as "really thick and soft" and "well made," a sentiment echoed by many others.

Complementing the signature cloak, the range also includes two distinct sets of comfortable pyjamas, each affordably priced at £22. Fans can choose to openly declare their allegiance with either a "Faithful" or a "Traitor" set. The "Faithful" pyjamas come in a sleek black with elegant gold piping, prominently featuring the word "faithful" on the breast pocket and "100% Faithful" boldly emblazoned in gold on the back. Conversely, the "Traitor" set, designed in a matching bottle green, proudly displays "100% Traitor" on the back, offering a clear choice for every viewer.

The launch of this exclusive merchandise has been met with significant enthusiasm and positive reception from the show's dedicated fanbase. Wendy, who discovered the range with her daughter Annabelle, shared her delight on TikTok, prompting a flurry of positive comments from viewers eager to purchase the items. Comments such as "OMG I need traitor PJs!" and "The faithful are gorgeous. I’d love the dressing down but I don’t do green. And I’m faithful! They are fab aren’t they" highlight the strong consumer interest and the successful capture of the show's spirit within the Primark collection, allowing fans to truly get into character while watching the celebrity competition unfold.