Afro Trailblazers Series: Toke Makinwa

Published 3 months ago7 minute read
Ibukun Oluwa
Ibukun Oluwa
Afro Trailblazers Series: Toke Makinwa

Foundations of Resilience: Toke Makinwa's Early Life

In the bustling heart of Lagos, where ambition pulses like the city's relentless traffic, Toke Makinwa entered the world on November 3, 1984, as Omotoke Makinwa—a name that would one day echo across Nigeria's media landscape. Born into a middle-class Christian family in Idanre, Ondo State, she was the daughter of Caleb Ifemayowa Makinwa, a government worker with dreams of law school, and Modupe Monica Makinwa, a tireless teacher and entrepreneur.

As a child, Toke was a whirlwind of energy—bubbly, talkative, always in motion. Her father, amused by her ceaseless chatter, would hand her newspapers to read aloud, just to buy a moment of peace. He teased that she'd become a lawyer, given her gift for gab.

Family life revolved around devotion and togetherness; her parents, still young at 36 and 33, doted on their four children, envisioning a future of shared dreams. But beneath this idyllic surface lay the seeds of profound motivation: a drive born from witnessing parental sacrifice, which would later fuel her own unyielding pursuit of success.

Their home was a sanctuary of love, hard work, and family values, where industriousness wasn't just encouraged but lived. Toke's father, after his day job, would don a brown hat to disguise himself and drive a taxi for extra income, while her mother juggled teaching with running eight shops in Abuja—tailoring, baking, and distributing soft drinks to hotels. She'd travel from Abuja to Lagos in the afternoon, stock up, and return by dawn, ready for her 8 a.m. class. This relentless hustle imprinted on young Toke a blueprint for survival: turn effort into opportunity, no matter the odds.

Shattered Paradise: The Tragedy That Defined Her

Image Above: Toke Makinwa as a Young Adult. Image Credit: Nairaland.

Tragedy struck in early 1993, when Toke was just eight, transforming her world in an instant. A gas leak in their Abuja home went unnoticed until a house help ignited the stove, triggering a devastating explosion. The blast killed the help instantly and engulfed Toke's parents in flames. Rushed to the hospital, they clung to life briefly—her mother passing first, her father following soon after, as if unwilling to live without each other. Buried side by side in Ondo State, they left behind four orphaned children, bewildered and broken.

This catastrophe wasn't merely a loss; it was a rupture in Toke's psyche. The once-vibrant girl who aced her grades and filled rooms with laughter withdrew into silence and anxiety. She later reflected, on her rebellion manifesting in defiant choices and academic struggles.

Toke was relocated to Lagos to live with her aunt—affectionately called "Big Mommy". She navigated a new reality without therapy, a concept rather alien in 1990s Nigeria. Grief was expected to be endured quietly; annual church thanksgivings honored her parents, but no one delved into the trauma. This unprocessed pain simmered, shaping her into a resilient yet scarred individual, motivated by a subconscious vow to reclaim control over her narrative.

Navigating Grief: Adolescence, Education, and Early Struggles

Image Credit: MTV Base West

Boarding school at Federal Government Girls' College in Oyo State offered structure but little solace; Toke describes this period as a "haze," numbly existing amid the fog of loss. Returning to Lagos for university, she enrolled at the University of Lagos, studying English Language and Literature—a nod, perhaps, to her love of words.

Graduation brought the pressure of normalcy: she landed a banking job in the commercial unit, handling accounts for conglomerates like Dangote Group. Yet, the role was a mismatch for her creative spirit. Arriving at 6:45 a.m, enduring performance reviews that branded her poorly, she only found joy in the part of her job that required her to dress the part. That is — heels, makeup and swanky blazers.

Unfulfilled, Toke quit, driven by a deeper motivation: to honor her parents' work ethic while pursuing her passion for media. Auditions for radio stations—Beat FM, Ray Power, Rhythm FM—yielded rejections. It was so bad that someone who once escorted her for an interview, got the job instead.

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Undeterred, she persisted, landing at Rhythm 93.7 FM on the graveyard shift, a low-visibility slot from midnight to dawn. Rather than despair, she crafted electrifying playlists that captivated night owls, turning limitation into leverage. Within six months, she was promoted to the morning drive, co-hosting with industry heavyweights and catapulting her career.

Rising Through Rejection: Media Successes and Brand Building

Toke's ascent was meteoric. By 2012, she hosted the Most Beautiful Girl in Nigeria pageant and launched her YouTube vlog, Toke Moments, blending humor, advice, and vulnerability. She co-hosted Flytime TV's 3 Live Chicks and Hip TV's Trending, earning the 2013 Nigeria Broadcasters Award for Outstanding Female Presenter.

Events like The Future Awards Africa and The Headies followed, solidifying her as a media powerhouse. Brand deals poured in: Nestlé's Maggi, Lipton Tea, United Africa Company. In 2021, she hosted The Voice Nigeria and Gulder Ultimate Search, and debuted her talk show, Talk With Toke Makinwa. Acting roles, like in 2022's Glamour Girls, further expanded her repertoire.

Her business acumen shone early. Dubbed "MTN" (Everywhere You Go) for her event-hopping, she monetized her presence, charging up to 500,000 naira for appearances. Designers sent free outfits; realizing they sold out post-wear, she began charging for endorsements. This pivot reflected her motivations: self-reliance forged from orphanhood, transforming visibility into ventures.

Turning Pain into Purpose: Marriage, Divorce, and Personal Challenges

Toke's personal life unfortunately mirrored her professional highs and lows. After an eight-year relationship, she married fitness entrepreneur Maje Ayida in 2014. But in 2015, revelations of his infidelity, including impregnating an ex-girlfriend—shattered the union. Divorced in 2017, Toke channeled the betrayal into her 2016 memoir, On Becoming, an Amazon bestseller that toured across continents.

The book dissected her grief, from parental loss to marital collapse, positioning vulnerability as strength. "I turned my pain to purpose," she often says, motivating others through transparency.

Challenges persisted: public scandals, scrutiny over her single status, and the 2021 loss of her older sister. Yet, these fueled her drive. In 2025, at 40, after two IVFs, she announced her pregnancy, a biggest project and highest calling, defying age-related fears.

This decision was met with both celebration and condemnation. Some viewed it as immoral for a woman to pursue motherhood without a father figure involved, regardless of the trauma she had endured in childhood and a previous marriage. It became evident that society often denies women the autonomy to cope with their pain in their own way—even when their choices harm no one.

The reaction also revealed deep-seated prejudices within African society, where single mothers—often abandoned by irresponsible fathers—are blamed for their circumstances. Meanwhile, women who proactively chose single motherhood to avoid inevitable heartbreak or failed relationships were judged just as harshly.

Conclusion: The Drive Within

Image Credit: Marie Claire

Launching luxury goods amid fame's peak diversified income, while partnerships like her 2024 perfume emphasize empowerment: scents evoking confidence for women like her. She advises aspiring entrepreneurs: “Life is about making the best of what you have, there are no rehearsals, it might not be perfect (it’s never going to be really), it is a gift, your stage, own it, stop waiting for it to get good, make it your own version of good.”

In 2025, as she prepares for her child, Toke embodies renewal. Her journey motivates: pain isn't an endpoint but a catalyst. As she evolves—from orphaned child to self-made icon—her life whispers a universal truth: in the face of calamity, purpose awaits those who persist.

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Checkout our Profiles Category for more resilience stories of your favourite African founders, artists, business people and entrepreneurs.

Cover Image Credit: Politics Now

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