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Weekly Coffee News: Cup of Excellence Milestone + A Matcha Shortage?

Published 1 day ago4 minute read

Welcome to DCN’s Weekly Coffee News!  for all the latest coffee industry news. Also, check out the latest career opportunities at .

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Spirit Animal Coffee press photo.

In a landmark moment for the long-running Cup of Excellence (CoE) green coffee competition, the top two coffees in Honduras were purchased by a Honduras-based roaster, Spirit Animal Coffee. “Coffees of this caliber are usually exported and never tasted locally,” Honduras CoE Managing Director Gary Urrutia said in an announcement. “Keeping them here is a turning point for how coffee-producing countries reclaim pride, ownership and recognition in the global market.”

Privately owned, Nebraska-based coffee chain Scooter’s Coffee is exploring a sale that could value the company at approximately $1 billion, according to a Reuters report that cited four sources familiar with the matter. 

Six-time NBA All-Star and current Golden State Warrior Jimmy Butler and his Bigface coffee brand are partnering with payment services giant Square for a popup cafe in San Francisco. Running for two weeks, ending July 27, the popup will be inside a corner space at 22nd and Valencia that was formerly occupied by Lucca Ravioli, according to an Eater report.

The International Coffee Organization (ICO) released its June 2025 coffee market report, showing an 11.8% decline in the ICO Composite Indicator Price compared to May and a dip below 300 US cents per pound for the first time since December 2024.

The world’s two largest coffee producers, Brazil and Vietnam, will be signing a food security agreement that includes a joint coffee exchange and potential collaboration on a bilateral coffee brand, according to a report in Vietnam’s state-run Investor Vafie magazine.

At the recent 10th Coffee Dinner & Summit, hosted by the Council of Brazilian Coffee Exporters (Cecafé) in Brazil, coffee industry officials discussed how at least two consecutive bountiful harvests in Brazil will be required to rectify the global supply and demand imbalance, according to a Reuters report.

Much to the dismay of devoted patrons, multiple Seattle-based coffee shops have reported little to no matcha in their inventories due to limited global supply and new U.S. tariffs on imported goods, according to a Seattle Times report.

Colombia- and U.S.-based Green Coffee Company (GCC) announced a multiyear sponsorship with the Los Angeles Rams. Under the deal, Juan Valdez Café was designated as the NFL team’s official coffee, with a special edition Juan Valdez X LA Rams coffee to come, according to a Ministry of Sport report.

Family-owned Dillanos Coffee Roasters, based in Sumner, Washington, recently debuted its newly redesigned coffee packaging, featuring a bold, modern aesthetic with black- and cream-colored bags and streamlined descriptive names for its coffees.

In June 2023, Augusta National Golf Club filed an application with the U.S. Patent and Trademark Office for “Clubhouse Select” under the coffee category, leading to speculation that the world-famous golf club might be brewing up an Augusta National-branded coffee for Masters week, according to a Golf Media report.

ICYMI

Here are some of DCN’s top stories from the past week…

drinking-coffee-while-pregnant

A new study from a team of researchers in China suggests that coffee or tea consumption during pregnancy does not have a negative impact on the cognitive development of children… read more

Colombia-based green coffee seller Equation Coffee recently introduced Biochar Origins, a line of coffees resulting from a collective regenerative agriculture initiative… read more

Multinational green coffee company Sucafina is expanding its footprint in Europe with the launch of a new trading office in Germany, the region’s largest coffee-consuming country by volume… read more

A new all-electric commercial coffee roaster from The Netherlands called DirectRoaster is entering the market with a distinctive physical form plus a distinctive method of heat delivery… read more

A new commercial grinder called the Vertical 75 is slated to launch later this summer, courtesy of a collaboration between Swiss grinder maker Bentwood and North Carolina-based equipment seller GH Grinding & Brewing Solutions… read more

Dutch coffee roaster maker Giesen Roasting Solutions is reinventing its two most popular-sized models with the forthcoming launch of the Giesen 6 and the Giesen 15… read more

The concept of community has always been at the heart of BLK & Bold, the Des Moines, Iowa-based coffee roasting and beverage company founded by Pernell Cezar and Rod Johnson in 2018… read more


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Daily Coffee News by Roast Magazine
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