Startup Giant Abwaab Snaps Up Eduact in Second 2026 Acquisition Spree!

Jordan-based education technology company Abwaab has announced its acquisition of Egyptian startup Eduact for an undisclosed sum. This transaction, occurring on September 14, 2026, marks Abwaab's second acquisition of the year, strategically expanding its platform to include software solutions for teachers and learning centers, thereby moving beyond its traditional core business of digital learning services for students.

Abwaab, founded in Jordan in 2019 by Hamdi Tabbaa, Sabri Hakim, and Hussein AlSarabi, has established itself by providing curriculum-based lessons, assessments, and learning tools across six markets in the Middle East and North Africa (MENA) region. The company's overarching strategy emphasizes growth through strategic acquisitions and partnerships rather than solely internal development, aiming to build a comprehensive suite of educational products and services.

Eduact, established in Egypt in 2020 by Adham Hamed and Ali Hisham, offers specialized software designed to assist independent teachers and education centers. This software streamlines various workflows, including managing video lessons, grading assignments, processing payments, and handling other logistical aspects for both online and in-person classes. By integrating Eduact's technology, Abwaab gains a crucial new avenue to reach students through existing networks of educators and learning institutions.

This latest acquisition follows Abwaab's January 2026 purchase of another Egyptian startup, Apex Education, which focuses on providing support for students applying to international universities. While Apex Education extended Abwaab's reach into university admissions and guidance, Eduact complements this by adding robust software used directly by educators to manage their businesses and classes. This strategic layering creates three distinct points of contact within the education market: students, teachers, and institutions, transforming Abwaab from a singular student learning application into a broader, multifaceted education platform.

Egypt plays a particularly vital role in this expansion, primarily due to the significant prevalence of private tutoring and learning centers in how students prepare for exams. By acquiring Eduact, Abwaab gains immediate access to an established user base and local network that Eduact's founders have cultivated over several years. This approach allows Abwaab to penetrate the Egyptian market and reach these users much faster than if it were to build such a product and teacher network from the ground up.

However, this expansion comes with the inherent challenge of integration. Abwaab must seamlessly combine Eduact’s software with its existing systems without disrupting the services already relied upon by teachers and centers. If successfully integrated, Abwaab plans to leverage its widespread presence across its six MENA markets to expand Eduact's reach beyond Egypt, scaling the new offerings regionally.

The rapid succession of two significant acquisitions within less than a year underscores Abwaab's proactive approach to market consolidation. In an increasingly competitive MENA edtech landscape, such a strategy is critical for securing users, enhancing distribution channels, and generating recurring revenue, ultimately solidifying Abwaab's position as a dominant and diversified education technology provider.