BINI, the Philippines' biggest girl group, has embarked on a landmark year marked by crucial crossover moments, solidifying their global footprint in music and beyond. Following the successful Biniverse World Tour, which captivated audiences from Los Angeles and New York to Toronto, London, and Dubai, the eight-piece act achieved another historic milestone by becoming the first Filipino group booked to perform at Coachella, a festival renowned as a key industry tastemaker. This monumental announcement coincided with the release of their newest single, “Shagidi,” and the launch of BINI Cosmetics, a beauty line meticulously developed by the group for their dedicated fanbase, known as Blooms. These strategic moves underscore BINI's intent to leverage their substantial reach of over 16 million followers across social platforms to elevate Filipino music and aesthetics on the global stage, marking a period of heightened visibility for Filipino culture.

The group expressed immense joy and disbelief regarding their Coachella debut, stating that the manifestation of their dream, first voiced on the Zach Sang Show, was “beyond surreal.” They view their inclusion in the 2026 Coachella lineup not merely as a personal achievement for BINI, but as a significant moment for Filipino music and for all who have supported them. Their commitment to bringing their music and culture to the desert stage highlights their role as cultural ambassadors.

BINI’s artistic endeavors are deeply rooted in Filipino tradition. Their latest single, “Shagidi,” is a vibrant pop adaptation of a popular Filipino children’s game, “Shagidi Shapopo.” This approach mirrors the success of other global hits that translate cultural touchstones into accessible pop, connecting new audiences not only with the artists but also with their backgrounds. Similarly, a deeply personal ethos drove the creation of BINI Cosmetics. The group emphasized their extensive involvement in every step, from selecting shades and designing packaging to naming each product, aiming for a line that resonates with them and every Bloom. The goal is to empower individuals to feel seen, confident, and unrestricted in their self-expression, whether they wear makeup daily or occasionally.

Reflecting on their inaugural U.S. tour, members Jhoanna, Aiah, Gwen, Colet, Stacey, Maloi, Mikha, and Sheena shared insights into the pressures, joys, and creative processes. Sheena described their first stop in New York City as a “risk,” acknowledging the relatively smaller number of Blooms in North America compared to the Philippines. However, despite initial doubts about filling large venues like the Theater at MSG, their sold-out concert was a rewarding bonus. The group maintained their ethos of delivering their best performance regardless of audience size.

Live vocals are a crucial element of BINI's performances, a skill honed through years of rigorous training. Maloi highlighted the beauty of live singing, embracing the “rawness” of their voices, including occasional voice cracks and imperfections, which she believes makes the performance feel more authentic and immediate. The group also faces technical challenges with sound, in-ears, and microphones during shows, but credits their sound engineers for quick fixes. Mikha noted the added complexity of frequently changing elaborate outfits, which often requires backstage improvisation and assistance from the entire team, making everyone an