Nintendo's Switch 2 Hits Snag: Production Reportedly Cut Amid Weak US Sales
Nintendo is reportedly cutting Switch 2 production by a third this quarter due to weaker-than-expected sales over the holiday season in the U.S. This adjustment follows an initial launch boom that positioned the Switch 2 as the fastest-selling console ever, marking an unexpected sales downturn.
Nintendo is reportedly scaling back its production plans for the Switch 2 console this quarter, according to a report from Bloomberg. The decision comes in response to the console's underperformance during the recent holiday season, particularly due to softer-than-expected sales in the United States during the last quarter of 2025. Initially, Nintendo had planned to manufacture six million units for this period, but that number will now be reduced to four million.
This unexpected downturn in sales follows what was initially a highly successful launch for the Switch 2, which had previously been hailed as the fastest-selling console ever. The initial launch boom had set high expectations, making the recent dip in demand, particularly in a key market like the U.S., a notable development for the gaming giant.