Some people follow trends, while others create them. Sara Asnani belongs to the latter. Born and raised in the vibrant city of Bangalore, she is a powerhouse of creativity, intellect, and resilience. With an MSc in Banking and Finance from London and a dream role at Ted Baker, Sara has mastered the art of balancing her analytical mind with her artistic soul. But beyond the numbers and spreadsheets lies a true fashion enthusiast—one who has walked runways, graced magazine features, and collaborated with renowned brands.

Now, as a finalist for LIVA Miss Diva Content Creator 2024, she is set to take her passion to new heights. Her journey is a testament to self-belief, transformation, and the courage to turn dreams into reality.

Sara’s love for fashion and content creation wasn’t a mere coincidence—it was a calling ignited at the age of eight. A guiding force behind this was her mentor, M.S. Sreedhar, whose dance and ramp shows introduced her to a world where self-expression had no limits. “Though he is no longer with us, his efforts laid the foundation for where I stand today,” she shares. His influence continues to be the force that drives her forward.

While many children were just beginning to explore their interests, Sara found her calling under the spotlight at 8. Walking the runway and posing for photoshoots at such a young age became the foundation of her confidence. “I was never camera-shy; in fact, I thrived on stage, always excited to perform with a radiant smile,” she recalls. Those early experiences in front of the camera-shaped her into the poised and charismatic woman she is today.

While many see finance and fashion as two vastly different worlds, Sara seamlessly blends them. “Balancing numbers and fashion comes naturally to me because I see them as two sides of my personality,” she explains. Her academic journey in finance honed her analytical skills, while her role at Ted Baker kept her connected to fashion. “Being surrounded by fashion while engaging in a corporate setting showed me that it’s possible to pursue both passions. My dream is to find a role where I can merge them effortlessly—walking into an office dressed chic and ready to talk about both finance and fashion.”

Every great content creator has a unique process, and for Sara, it all begins with a deep appreciation for colours and fabrics. “They guide my vision and inspire me to create content that feels vibrant, dynamic, and true to my aesthetic,” she says. Her keen eye for detail and storytelling sets her apart, ensuring that every post reflects her personality and passion.

Beyond the flawless pictures and stylish outfits, Sara’s journey hasn’t been without challenges. She battled hormonal acne for over two years, a period that tested her self-confidence. But instead of hiding, she embraced her imperfections and redefined beauty on her own terms. “For me, beauty lies within. The support and encouragement from those around me reminded me that true beauty is about confidence and authenticity,” she shares. Her story is a beacon of hope for anyone struggling with self-image.

And for young women facing similar struggles, Sara has a powerful message: “Stay true to yourself and remain unaffected by negativity. Hold your head high like the queen you are, and show the world that you’re unstoppable. Confidence is the key to redefining self-image.”

Becoming a finalist at LIVA Miss Diva Content Creator 2024 wasn’t an overnight decision—it was a dream year in the making. Watching beauty pageants as a child ignited her desire to be on that stage. “During COVID, I applied for Femina Miss India when they introduced a shorter height criterion, but I wasn’t ready then. Over time, I grew more confident through brand shoots and found joy in being in front of the camera. This platform feels like a natural step forward.”

Sara has already made waves, having been featured in Grazia’s “Favourite Celebrity Outfits Worn for Diwali” alongside India’s biggest stars. But she has bigger aspirations: “My next goal is to be featured in the country’s biggest fashion magazines. I want to use such platforms to inspire and motivate others. My journey is about persistence, passion, and creating content that resonates with people.”

When asked to describe her journey in one word, Sara replied - ‘transformative.’ “It has been a mix of exciting opportunities and challenging moments that have shaped me into who I am today. Every step, whether on a runway or behind the scenes, has taught me to embrace growth, determination, and the joy of pursuing my passions.”

As she continues to shine, Sara Asnani’s journey at LIVA Miss Diva Content Creator 2024 is one to watch. Stay tuned as she sets her sights on the grand title—because this is just the beginning.