•    M&S’ first international wholesale partnership in Fashion, following success in Food business in the US 
•    David Jones will offer a selection of M&S’ bestselling Womenswear, Menswear and Lingerie in store and online
•    Last year, M&S reset its priorities for its international business under new leadership, to provide stronger foundations for long-term growth

Today, Marks & Spencer has announced it is expanding its global reach, partnering exclusively with David Jones, Australia's premium department store, to bring the magic of M&S Fashion to customers "down under".

The ambition for M&S International is to build a global omnichannel business, utilising the expertise and infrastructure of strategic franchise partners in established markets, working with leading marketplaces to drive online growth and securing new opportunities in wholesale.

The partnership with David Jones marks M&S’ first-ever international wholesale partnership in its Fashion business as it continues to drive style and lead the UK market in quality and value perceptions. This follows the success of a wholesale partnership with Target which saw Percy Pig take the US by storm earlier this year, selling out within one week.

Launching today, the partnership will offer highlights from M&S Womenswear, Menswear and Lingerie ranges both online and in 24 David Jones stores across Australia, including the flagship stores in Sydney & Melbourne.

The partnership is born out of a shared set of values surrounding quality, innovation and trust. Serving over five million customers in Australia every year – spanning from Perth all the way to the Gold Coast - the partnership will support M&S as it continues to expand its global reach through the right partnerships, in the right markets. Brand awareness of M&S has now risen to over half of the Australian population and this venture marks the exclusive launch of its world-renowned apparel in store for the very first time.

“Last year we reset our priorities for international, with a focus on offering the magic of M&S to customers across the world. With consistent growth in Food and Fashion, Home & Beauty, and strong brand momentum as the UK’s most trusted retailer there is now so much opportunity for us to grow our business globally. We’re taking our first steps in Australia; it’s a market which has always shared long-standing and strong links with the UK and where brand recognition is high. With a shared set of values surrounding quality, innovation and trust, David Jones is the perfect partner as we take our first venture into a partnership in fashion.”

“We’re thrilled to welcome Marks & Spencer to David Jones, introducing one of Britain’s most iconic retailers to our customers. The arrival of M&S marks the beginning of an exciting new chapter for us, as we continue to curate a world-class portfolio of brands that deliver both elevated everyday essentials and exceptional value. We’re proud to be the exclusive home of Marks & Spencer Fashion in Australia and look forward to building a strong and enduring connection between this global brand and our customers.”

Last year, M&S reset priorities for its international business to provide stronger foundations for long-term growth. In February, M&S strengthened its global leadership team with three senior appointments, including a new International Partnerships Director, Commercial Director and Managing Director of M&S India. Building a new leadership team with global experience is an important element of the reset and future growth plan.

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*The Institute for Public Policy Research

For further information, please contact: 
M&S Corporate Press Office:     [email protected] 

David Jones is Australia’s leading premium department store retailer. The iconic department store first opened its doors in 1838 with the mission to sell the best and most exclusive goods. David Jones has 40 locations across Australia and New Zealand, as well as davidjones.com and the mobile app in Australia, and is the oldest continuously operating department store in the world still trading under its original name.
 

15 Jul 2025 2025 Fashion, Home & Beauty