Fashion enthusiasts are eagerly anticipating the autumn season, with a particular focus on a viral sensation from the UK's high-street retailer, Marks & Spencer. Shoppers are flocking to M&S stores to get their hands on a highly coveted jacket, which TikTok creator 'vanessaroseblair' has dubbed "the jacket of autumn winter." She praised its exceptional quality, noting it was "so much nicer in person" and highlighted its luxurious feel.

The jacket features distinctive corduroy detailing on the collar and cuffs, lending it a classic, high-end aesthetic reminiscent of a designer Barbour jacket. Its oversized fit has also garnered significant praise, with one commenter noting the generous sizing and opting for a smaller size. The initial video sharing this find quickly went viral, accumulating over 176,500 views in just two days and sparking an overwhelmingly positive reaction from the online community. Many fans lauded its "British shooting style" and classic appeal. This M&S jacket is priced at £90, with product code T49/7055, and is currently reported to be an in-store-only purchase, intensifying its allure.

For those who find the £90 price tag of the M&S jacket a bit steep, a thrifty fashionista named Polly has discovered a compelling alternative. She shared her find on TikTok, revealing a "super similar" jacket available at H&M for a significantly lower price of £34. This H&M alternative, named the Corduroy Collar Twill Jacket, closely mimics the popular M&S style, boasting a chic corduroy collar, a check pattern, and a lined interior. While it features a zip front, forward-facing shoulder seams, and two front pockets like its pricier counterpart, Polly noted that the H&M version has a more "cropped, boxy fit" and lacks the gold button detailing of the M&S original. This affordable option is available in sizes from XXS to XL, offering a stylish choice for those seeking the trending look without the higher cost.

Meanwhile, as summer continues, Tesco shoppers are also making a beeline for a viral £13 F&F dress. Originally priced at £27.50, the F&F Pure Cotton Boho-Inspired Mini Dress is now available for over half off. Crafted from 100% cotton, this airy garment is designed to provide comfort and breathability with its loose fit. It features a relaxed shape for a flattering silhouette, a universally appealing gentle v-neck, and a cinched belted waist for versatile styling. Tesco highlights its suitability for various warm-weather occasions, from summer holidays to music festivals. The dress is further enhanced with delicate lace detailing and a tiered hem, recommended to be paired with wedge heels and an oversized tote bag for a timeless sunny-day ensemble. It is available in a broad range of sizes, from six to 22.