itel has further solidified its leadership in the realm of accessible innovation, celebrating a significant win at the 2025 Nigeria Technology Awards (NiTA). The itel SUPER 26 Ultra was honored with the prestigious “Best Curved Display and AI-Powered Smartphone of the Year” award during a ceremony organized by Beta Media Group on December 6, 2025, at the VirginRose Resort, Victoria Island, Lagos. This event served as a gathering point for prominent figures within Nigeria’s tech ecosystem, recognizing outstanding achievements and fostering industry growth.

The recognition specifically highlights the SUPER 26 Ultra’s pioneering curved display design and its advanced AI capabilities. These features are instrumental in enhancing the smartphone user experience across several critical areas, including photography, overall performance, personalization options, and robust security measures. As consumer expectations for mobile technology continue to evolve, the SUPER 26 Ultra distinguishes itself by offering premium, flagship-level functionalities at a highly accessible price point, thereby strengthening itel’s reputation as a brand dedicated to technological empowerment.

Winning this esteemed NiTA award perfectly aligns with itel’s strategic objectives to maintain strong consumer engagement, boost brand visibility, and enhance its credibility within the competitive market. It also underscores the brand’s unwavering commitment to developing high-quality devices that cater to the modern lifestyles and aspirations of young, dynamic, and value-conscious consumers.

Dolapo Olorun-nimbe, ATL Marketing Manager at itel Mobile Nigeria, expressed enthusiasm regarding the achievement: “This award is a powerful testament to itel’s unwavering dedication to making cutting-edge technology universally accessible. The SUPER 26 Ultra, with its stunning curved display and intelligent features, perfectly embodies our commitment to seamlessly blending style, innovation, and affordability. We extend our gratitude to our consumers who trust and believe in our vision, and this recognition serves as a strong motivator to continually elevate our standards in design and user experience.”

Echoing these sentiments, Terngu Simeon Shagba, PR Supervisor at itel Mobile Nigeria, emphasized the profound impact of this recognition on brand trust and market positioning: “Winning at NiTA is far more than just an award for us; it serves as concrete proof that our persistent efforts to lead in innovation and deliver value-driven smartphones are being acknowledged at the highest levels. This achievement significantly strengthens our credibility, invigorates our brand presence, and emphatically reaffirms our promise to help consumers lead better lives through technology.”

This latest milestone further propels itel’s ongoing efforts to push technological boundaries across Africa’s dynamic tech landscape. The SUPER 26 Ultra exemplifies the brand’s continuous drive to enrich the digital experience for millions by providing devices that harmoniously combine top-tier design, intelligent functionalities, and unwavering reliability. This award follows another notable achievement on November 13, 2025, when the itel SUPER 26 Ultra received the prestigious award for “The Best Curved Display Phone Under ₦260,000 (Top 1 Recommended Curved Display Phone Under ₦260,000)” at the Africa Tech Alliance Excellence (ATAEx) Awards 2025.

As itel celebrates these significant victories, the brand remains steadfastly focused on future-forward innovation and committed to delivering products that empower individuals, connect communities, and accelerate technological advancement across emerging markets, solidifying its role as a leading Tech Empowerment Brand. For itel, the NiTA 2025 award is not merely an accolade; it is a clear beacon pointing towards even greater breakthroughs on the horizon.