Among the many unique cultural practices observed across the globe, the Ijaw people of Nigeria celebrate a distinctive wedding tradition known as the ‘buying of mouth’. This eagerly anticipated moment during the wedding ceremony involves the bride playfully maintaining a frown until her groom, family members, and friends appease her with a generous shower of cash. It is a moment of lighthearted negotiation and celebration, highlighting the communal joy and shared anticipation of the union.

A recent viral video perfectly captured the essence of this tradition, showcasing a bride who was exceptionally determined in her 'business' stance. Dressed in a magnificent cultural outfit, she held her frown for an extended period, signaling to her joyous family to continue their cash offerings. Even the groom playfully implored her to smile, but her resolve remained firm, intent on securing the 'bag' of monetary gifts. After a significant and bountiful cash spree, her face finally broke into a radiant smile, marking the successful conclusion of the tradition.

The internet reacted with widespread humor and delight to the bride's dedication. Many viewers expressed their admiration, declaring their wish to emulate her determination, while others confessed they would likely succumb to a smile much sooner. This display of cultural humor and the bride's steadfastness resonated widely, underscoring the entertaining and unique aspects of Ijaw wedding customs.