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Google and Accel Unleash Hunt for India's Next AI Superstars

Published 1 hour ago5 minute read
Uche Emeka
Uche Emeka
Google and Accel Unleash Hunt for India's Next AI Superstars

Google has launched a pioneering partnership with Accel through its AI Futures Fund, a first-of-its-kind global collaboration dedicated to identifying and funding India’s earliest-stage AI startups. Announced on Tuesday, this initiative will see Accel and Google jointly invest up to $2 million in each selected startup, with each firm contributing up to $1 million, through Accel’s established Atoms program.

The 2026 cohort of this program will specifically target founders based in India and those within the Indian diaspora who are building AI products from their inception. Prayank Swaroop, a partner at Accel, emphasized the dual objective: to support the creation of AI products tailored for billions of Indians, as well as to nurture AI innovations from India destined for global markets.

India presents a compelling landscape for this venture, boasting the world’s second-largest internet and smartphone user base after China, alongside a rich pool of engineering talent. However, the country has traditionally lagged in frontier model development and has produced fewer companies pushing the technical boundaries of AI, an area still largely dominated by the U.S. and China. Recent developments, including the establishment of offices by major AI firms like OpenAI and Anthropic in India, coupled with increased early-stage commitments from global investors, signal a nascent but significant shift in this dynamic.

The underlying belief is that India's vast, mobile-first population, expanding cloud infrastructure, and relatively low software development costs could transform it into a crucial AI market. This potential hinges on the ecosystem's ability to translate its talent and demand into original AI research and innovative products. Swaroop indicated that investments would span a wide array of domains, including creativity, entertainment, coding, and broader applications within the 'future of work,' encompassing Software as a Service (SaaS) and even foundational models. The firms also plan to proactively identify areas where large language models are expected to advance over the next 12-24 months and seek Indian startups aligned with these future directions.

Beyond capital, the selected founders will benefit from substantial support, including up to $350,000 in compute credits across Google Cloud, Gemini, and DeepMind. They will also gain early access to Gemini and DeepMind models, APIs, and experimental features. The program's comprehensive support system includes direct assistance from Google Labs and DeepMind research teams, opportunities for co-development, monthly mentorship sessions with Accel partners and Google technical leads, and immersive experiences in London and the Bay Area, including participation in Google I/O. Additionally, founders will receive marketing support through both Accel’s and Google’s global channels, along with access to Accel’s Atoms founder network and Google’s broader AI builder ecosystem.

Jonathan Silber, co-founder and director of the Google AI Futures Fund, articulated Google's commitment: “India has an incredible history of innovation, and we firmly believe that its founders are going to be playing a leading role in the next generation of AI-led global technology.” He highlighted that this partnership is the AI Futures Fund’s inaugural global collaboration, with India being a deliberate choice given Google’s long-standing role as a committed partner in India's digital transformation, marked by multibillion-dollar investments over the years. This initiative builds upon Google’s recent $15 billion plan to construct a 1-gigawatt data center and AI hub in India, as well as its 2020 commitment of a $10 billion digitization fund that has supported companies like Bharti Airtel, Reliance Jio, and Flipkart.

The Google AI Futures Fund, established in May, serves as a dedicated vehicle for investing in and collaborating with AI startups globally, having already backed companies such as Replit and Harvey, alongside direct investments in Indian startups like Toonsutra and STAN. Silber confirmed that Google would hold a “material presence” on the cap tables of startups funded through this partnership, though specific equity stakes relative to Accel were not disclosed. He emphasized that this collaboration is an effort to work with Accel, recognized as a market leader, to engage with earlier-stage founders effectively.

Crucially, both Silber and Swaroop clarified that there would be no requirements for participating startups to exclusively utilize Gemini or any other Google product. “Sometimes, Google’s technology is the best. Other times, you’ll see Anthropic or OpenAI. So, we’re not putting firm requirements that say you can only use Google’s models,” Silber stated. He added that the aim is to find unique integrations leveraging Google AI technology. Silber also made it clear that Google is not structuring this partnership as a pathway to future acquisitions or even primarily as a means to acquire new cloud customers. The core objective, in terms of key performance indicators, is simply to foster and witness the emergence of the next wave of AI innovation from India.

Accel’s Atoms program, launched in 2021, has proven to be a successful pre-seed and seed platform, having supported over 40 companies that have collectively secured more than $300 million in follow-on funding. This year, Accel expanded the program to include Indian-origin founders located overseas. This latest partnership with Google follows Accel’s recent collaboration with Prosus to co-invest in Atoms X, an initiative designed to back early-stage Indian founders developing large-scale solutions for the masses in India.

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