Coinbase Dominates Crypto ETF Market, Custodies 81% of $140B Assets: Reveals Brian Armstrong
Our institutional team is crushing it – two awesome stats from our QBR this week:
1) 8 of the top 10 publicly traded companies with BTC on their balance sheet use Coinbase Prime.
2) There's $140B of crypto in US ETFs, and 81% of that is stored with Coinbase. We’re tracking > 50…
— Brian Armstrong (@brian_armstrong) June 27, 2025
Institutional investors and asset managers appear to favor Coinbase for digital asset custody. The data shows increasing reliance on its secure storage infrastructure. Armstrong’s statement came as part of a broader company update, emphasizing Coinbase’s central role in crypto finance.
Armstrong also noted that eight of the top ten public firms holding Bitcoin on their balance sheets use Coinbase Prime. This service is designed to meet the needs of large institutions. It includes secure custody, trading tools, and compliance features.
These alliances depict the increasing trust in Coinbase by conventional financial stakeholders. With the increasing corporate interest in crypto, Coinbase remains a major intermediary between blockchain assets and regulated finance.
Armstrong claimed that Coinbase has tracked more than 50 ETF filings since the beginning of the year. This implies that the demand for crypto investment products in traditional finance is increasing fast.
This surge will be beneficial to the exchange. With the increased number of ETFs to be authorized, the amount of cryptocurrency funds that Coinbase stores on its behalf will certainly increase. The nature of positioning helps the platform to scale up the services as more institutions use it.
The confidence in the Coinbase institutional strategy can also be indicated by the performance of its stock in the market. On Thursday, the Coinbase shares hit the highest level in four years at $375.07.
Bernstein analysts have upgraded their price target of COIN to 510. The reason mentioned by the company is its leadership in flows regarding ETFs. The infrastructure and the first mover advantage of Coinbase still attract big investors.
Coinbase is not a retail trading platform anymore. It has now become an institutional crypto service infrastructure provider. Security, custody, and regulatory compliance are now the focus of its services.
The firm will also introduce products on perpetual futures. These will be a replica of the global derivatives market, and they will also extend Coinbase into institutional finance.
Through servicing of large institutions and ETF partners, Coinbase is on its way to becoming a known crypto custodian. The company is already leading the transformation of institutional fiat to crypto because, with increased security, many companies are interested in storing the crypto digitally.
