DDC Enterprise is making bold moves in the crypto market. The organisation, listed on the New York Stock Exchange, has signed a $100 million Bitcoin partnership with Web3 leader Animoca Brands. 

Under the agreement, Animoca will entrust DDC Enterprise with managing up to $100 million worth of BTC. It will assist in growing returns while managing risk. 

Source: Wu Blockchain

This deal puts the organisation in a strong position as a company using this digital asset for more than just holding, it is using it to earn and build value.

The two companies have signed a non-binding agreement. It gives DDC Enterprise the power to handle Animoca’s BTC through smart, risk-aware strategies. The company plans to grow the BTC treasury. This shows how public companies are starting to treat digital currency like a serious business asset.

Also, Yat Siu, who is the co-founder and executive chairman of Animoca Brands, will now be part of DDC’s new “Bitcoin Visionary Council.” This council will guide how the company uses this cryptocurrency and help build long-term value. Siu brings years of Web3 experience, and his role will help shape company's crypto roadmap going forward.

Bold Bitcoin Strategy

This deal is just one part of DDC Enterprise bigger BTC plan.

Alongside this, the company also landed a huge $528 million financing deal last month, showing investors that it’s fully committed to a long-term digital asset strategy. 

Why Does This Deal Really Matters?

This new alliance is more than numbers. It indicates that BTC is not only "digital gold" anymore, but is becoming an actual corporate finance tool as a reserve. With $100 million at stake, this action has a powerful message: Bitcoin has a role to play in the corporate world beyond speculation.

Crypto and social media influencers are hailing this as a big victory. Having Yat Siu on board brings credibility and strategic vision. It distinguishes DDC Enterprise from other public companies going into the crypto sector.

Market Reaction and Broader Picture

This news came after the price of Bitcoin hit a new all time high at $118,000. That increase shows how people are changing the way they perceive this digita asset, as an entity that can gain worth, and not merely retain it. 

More businesses can then start considering DDC Enterprise a benchmark to look up to. The coin is currently trading at $117,826 with an increase of 1% in the last 24 hours. 

Source: CoinMarketCap

Such collaboration between Web3 businesses and public companies can now become a trend. Those firms which used to avoid crypto can now feel more comfortable engaging themselves. 

Final Thoughts

DDC Enterprise is showing that it's making a name for itself as something other than a food company. It's now making a very bold move in the crypto sector. With good foresight, great leadership, and significant support from Animoca Brands, the firm is reshaping how BTC works with corporate finance. It may be the beginning of an even larger change to how companies will handle their finances in the future. 

City Holder Daily Combo and Daily Quiz 11 July 2025