That's the message behind a new cancer screening campaign launched in Halton, encouraging residents to talk openly about cancer and screenings.

The campaign, ‘Two Minutes of Chat and An Early Screening’, is backed by actors Will Mellor and Ralf Little and aims to normalise conversations about breast, bowel, and cervical cancer screenings.

Jon Hayes, managing director of the Cheshire and Merseyside Cancer Alliance, said: "Attending cancer screening when you are invited is one of the best things you can do to protect your health.

"It is vital that more people come forward for them.

"This campaign is encouraging conversations about screening with a down-to-earth and accessible approach which we know resonates with many people.

"We are extremely grateful to Will, Ralph and Susan for supporting it and bringing some laughs as well as spreading this important message."

Developed by the Cheshire and Merseyside Cancer Alliance, the campaign features scripts written by Runcorn-born writer Susan Nickson, creator of Two Pints of Lager and a Packet of Crisps which starred Will and Ralph.

The scripts were filmed with residents from Runcorn and Widnes at recognisable locations across Halton.

Ms Nickson said: "When I was asked to get involved with the campaign it was an immediate yes.

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"Cancer is a subject that is so important and is one that sadly so many of us have been affected by, whether personally or with friends and loved ones."

The campaign aims to make screening a regular topic of conversation, whether at home, in a café, or at the pub.

Screening rates in Halton remain among the lowest in the North West, with only 53.9 per cent attending breast cancer screenings and 58 per cent completing bowel screening kits.

The campaign was launched in May with support from more than 25 community organisations.

It will feature across social media, businesses, community venues, and outdoor media throughout the borough.

Screening eligibility has recently expanded, with bowel cancer screening now available to those aged 50 to 74.

A gentle nudge from a friend or loved one could make all the difference in encouraging someone to attend their screening.