For decades, black has been the undisputed champion of the fashion world, synonymous with timeless sophistication and an effortless shortcut to chic. However, in recent seasons, the industry has begun to challenge black’s seemingly unshakeable monopoly, ushering in a new dominant neutral: chocolate brown. Major designers, including Fendi, Max Mara, and Michael Kors, have prominently featured this rich, refined shade on their runways, signalling a significant shift in aesthetic preference.

This luxurious hue is quickly permeating the high street, captivating consumers with its classy and versatile appeal. From the glossy depths of dark chocolate to the warm tones of caramel, brown is swiftly establishing itself as the go-to neutral for contemporary wardrobes. This trend is not confined to the catwalks; celebrities and influencers are enthusiastically adopting the shade. Fashion icons like Alexa Chung and Olivia Palermo have been spotted sporting brown suede jackets in London, while Hollywood stars such as Scarlett Johansson and Emily Blunt have embraced chocolate tones for various occasions, from red carpet events to casual street style.

Navigating the spectrum of brown shades requires a discerning eye, as not all browns are created equal. The key lies in selecting a hue that best complements one’s complexion. Individuals with cooler skin tones will find that red- or burgundy-based browns add a welcome warmth, enhancing their natural glow. Conversely, those with a rosier complexion will be flattered by cooler, blue-tinged brown hues. For those with olive and deeper skin tones, the freedom to explore across the entire brown spectrum is abundant, though lighter shades can provide a striking contrast and a more radiant finish.

For the style-conscious ready to fully commit to this burgeoning trend, tonal dressing offers a sophisticated approach. Take inspiration from figures like Cheryl, who expertly layered three sumptuous shades: a mid-toned roll-neck beneath a toffee-hued two-piece suit, all topped with a dark-chocolate wool coat. This skillful blending of browns creates depth and dimension, culminating in a perfectly polished and cohesive look. For those not yet prepared for a head-to-toe brown ensemble, easing into the trend with a single piece or accessory is an excellent starting point. A chocolate-coloured top paired with black or dark denim delivers an effortlessly cool aesthetic without appearing overly styled. Alternatively, for a bolder dive, teaming a caramel tone with pale beige and creams can create a fresh and inviting palette. Regardless of the chosen method, incorporating brown into one's wardrobe is an increasingly stylish and accessible fashion choice.