BMW has officially unveiled the iX3, proudly declaring it the “first Neue Klasse model to go into series production.” This marks a significant reinvention for the automaker, reminiscent of the original Neue Klasse cars of the 1960s which saved BMW from financial collapse. The iX3 is set to debut globally at the 2025 IAA Mobility auto show in Munich and represents BMW's largest historical investment, emphasizing a comprehensive shift in design, architecture, technology, software, and manufacturing. The decision to prioritize an SUV for this launch is strategic, targeting a high-volume, global segment.

The launch-spec BMW iX3 50 xDrive boasts impressive performance figures, including 463-470bhp and 475-476lb ft of torque. This power is delivered to all four wheels via twin motors utilizing BMW’s sixth-generation eDrive technology, enabling a 0-60mph acceleration in under 4.9 seconds and a limited top speed of 130mph. A substantial 108.7kWh usable battery, featuring new cylindrical cells and 800-volt technology, provides a remarkable WLTP range of 400 to 500 miles. Charging capabilities are equally advanced, with 400kW charging allowing for an additional 217-231 miles of range in just 10 minutes, and a 10-80 percent charge achievable in 21 minutes. This sixth-generation eDrive technology also promises a 30 percent increase in charging speed, 40 percent reduction in energy losses, 10 percent reduction in weight, and 20 percent reduction in manufacturing costs compared to its predecessor. U.S. models will feature all-wheel drive, with the architecture supporting up to four motors, hinting at future M performance variants.

The iX3 embodies a bold new design language for BMW, described as